09 2016 December
15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)
Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit...
Read Now21 2016 October
Lessons From Japan’s Richest Man, Chilean Startup Culture and a 3D Printer With Artificial Intelligence
It was an international sort of week these past few days as the stories which most captured my attention came from far outside the US....
Read Now07 2016 October
The Future Of Storytelling, Emirates Brilliant Strategy and the Smell Of Apple
Greeting from New York and the Future of Storytelling Conference! This week I’m at one of my favorite events of the year learning about the...
Read Now02 2016 September
B2B Screenwriters, Instagram Travel Guides And The Most Annoying Sound You Can Never Unhear
Content featured big this week as new initiatives from GoPro and IBM both received a lot of coverage and discussion. Brands moving into content is...
Read Now29 2016 April
Google’s Stealth Incubator, Buzzfeed’s Secret, Apple’s Woes And The Color Of The Year
My mind has been on startups and new ideas lately, as I spent most of this past week at Collision in New Orleans learning about...
Read Now19 2016 February
Deadpool Marketing Secrets, Adidas’ Subscription Box and a $3 Android Phone
As the mainstream news this week alternated between reports of Apple’s “showdown” with the US government and the latest idiotic rant from Kanye West, there...
Read Now12 2016 February
Grammys Get GoPros, Amazon In Retail And Diet Coke’s Bold Experiment
This was a big week in marketing, as the Super Bowl shined a spotlight on the best and worst of advertising (read my recap here)...
Read Now19 2015 August
The Death Of Gender (And What It Means For Marketing)
There are plenty of signs that the way we have typically described gender may be dying before our very eyes. In Austria last year, the...
Read Now28 2015 April
5 Lessons From Shockingly Honest Marketing Campaigns
Robert Townsend is one of the most underappreciated leaders in history. He is not a household business name like Steve Jobs or Jack Welch. He...
Read Now09 2015 March
Why “Strategic Pillars” Don’t Work For AT&T (Or Your Brand Either)
Last week at the Mobile World Congress in Barcelona, AT&T announced a new partnership with Microsoft to produce a suite of mobile Office products and wireless plans...
Read Now13 2015 February
Batkid, Bollywood and the Rise Of Everyday Stardom
On the morning of November 15, 2013, most of San Francisco woke up with no idea that their city was about to be saved by...
Read Now09 2015 February
How To Predict The Non-Obvious Future
I have spent a lot of time over the past few months thinking about the future. I passed the two year mark of starting my...
Read Now02 2015 February
Best and Worst Of Superbowl 2015 Marketing Strategy
There are a surprising number of people who believe that I don’t like puppies. Every year the day after the Super Bowl when the votes...
Read Now