Blog Header
The Insights Blog

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

The Future Of Storytelling, Emirates Brilliant Strategy and the Smell Of Apple

Greeting from New York and the Future of Storytelling Conference! This week I’m at one of my favorite events of the year learning about the future of VR, interpretative dance and lots more at this wonderful gathering of creative people and innovators. If you happen to be in NY this week, check out their upcoming free FoST Fest with lots of great programming – and check out my article below for some highlights from Day 1 of the event plus several other interesting underappreciated stories that made my radar this week.

Want these insights before anyone else? Join my email list to receive a curated collection of the most under appreciated marketing stories of the week and useful insights like these every Thursday – a full 24 hours before they are published on this blog! 

Subscribe Here >>

Highlights From The Future Of Storytelling

For the past five years there is only one event I have attended without fail. The Future of Storytelling (FoST) is a curated day filled with performers, roundtable discussions, and product demos. The result is a multi-sensory mashup of recency that always delivers new ideas. Today started with a projection artist playing guitar, a tap dancer performing with in VR, and ended with Japanese digital dance troupe Enra (pictured) and a marimba-playing Robot. In between, I had the chance to facilitate two sessions with Spotify CMO Seth Farbman about the role of data in creativity where the most interesting insight of the day being Seth’s point that story mining was itself a form of data. The entire event reinforced this message – that it is our job as marketers to bring out the stories in our world and tell them with passion.

Learn More About The Conference >>

Emirates Quietly Brilliant New Ad

When you see Jennifer Aniston in this new Emirates ad, she starts off where you would expect – in their amazing First Class cabin. Through a cute story line she follows a little boy back to his seats with his family … and she decides to stay and swap seats with an ecstatic mom. The ad is quietly brilliant for two reasons. Firstly it shows a beautifully human side of a Hollywood star that we all somehow like just a little more because of the Brangelina divorce. More importantly – it showcases the awesomeness of Emirates Economy class seats in an unexpected way. Strategic, cute, fun and timely … this is an example of how to do advertising right.

Read the full story on USA Today >>

Why Merriam-Webster My New Favorite Brand Twitter Account

This smart Twitter account does exactly what a dictionary should do on Twitter – teach us something about words and grammar in an entertaining way. The team behind the account got a lot of credit recently for their real-time word use check of the candidates use of language during the Presidential debates. That was only the tip of the iceberg as you’ll see with a quick visit to their account … which makes this hands down my favorite Twitter account right now.

Read the latest tweets from Merriam-Webster >>

Should You Be Excited About Sony’s Upcoming VR Headset?

Of all the VR headsets on the market, only a small number come with immersive hand controllers (and they cost at least $800) – until later this month when Sony introduces it’s latest Playstation VR headset and controllers for closer to $400. This price point and that fact that it integrates with the Playstation ecosystem will open up plenty of opportunity to finally brings VR into the family room in a big way.

Read the full story on WIRED >>

New Candle Smells Like An Apple Unboxing Video

It is hard to imagine a better symbol of our modern tendency to idolize our products than this new candle which will make your entire home or apartment smell like a freshly unboxed Apple product. Just in case you have already upgraded your phone and other devices and miss that smell now you can get your fix anytime you like. Since Apple fanboys are already described as being “religious” in their devotion to Apple, I suppose it was only a matter of time before someone created an equivalent of an Apple-unboxing-flavored incense to complete the ritual.

Read the full story on Design Taxi >>

How Are These Stories Chosen?

Every week I review more than a hundred data sources to curate the best and most under appreciated marketing stories of the week. The aim of this email is to spotlight these “non-obvious” stories, along with a quick take on why they matter for you. I hope you find this email interesting and useful … and am always open to your suggestions on how I might make it better!

Subscribe to get these stories every Thursday in your inbox >>

 

Leave a Comment

Vector Smart Object

About Rohit

A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

Rohit Bhargava About (1)

Speaking

Do you need a speaker that can help your audience be more innovative and anticipate the future?

For more than a decade, Rohit Bhargava has been inspiring audiences at NASA, Disney, Schwab, Microsoft, SXSW, Coca-Cola and hundreds of other clients with his signature non-obvious keynote presentations. He is a master at weaving recent stories into his talks in a way that helps audiences better understand the world today, while also preparing to lead the future.

Non Obvious Insights
Layer 97
Non Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

Books

#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Vector Smart Object

Contact

Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

About You

What Are You Contacting Us About*:

Your Message