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This past weekend at the Mashable Connect conference in Orlando, I offered a sneak peek at my next book project which I recently signed a deal to complete with a new publisher (Wiley). The working title for the book is "Likeonomics" – a book on how to be more believable in the affinity economy. What … Read more
Who has time to read books? We all should, but it’s tough to know what is worth reading. As a fellow author, I have a unique point of view on what I look for in great books. On the first Sunday of every month, the Influential Marketing Book List will spotlight and review several new … Read more
1. What is the big idea of Enchantment and how did you land on that word as the title? The big idea is that if you want to change the world, you need to enchant people. Inronically, the more innovative your product, service, or idea, the more you need to enchant people. As for the … Read more
Who has time to read books? We all should, but it's tough to know what is worth reading. As an Author myself, I have a unique point of view on what I look for in great books. On the first Sunday of every month, the Influential Marketing Book List will spotlight and review several new … Read more
Who has time to read books? We all should, but it's tough to know what is worth reading. As an Author myself, I have a unique point of view on what I look for in great books. This monthly feature will spotlight and review several new books relevant for marketers or people in business with … Read more
The eBook won’t kill publishing, but the traditional book and its indifferent author just might. There was a time when the stereotypical aspiring author with a big idea would go from publisher to publisher in search of a believing partner. Few books would make it through the editorial filter to get published, but those that … Read more
The publishing industry is one that gets a lot of attention from many different places. For all of this attention, though, there has never been a single location that brought together the many different voices of publishers, authors and agents all talking about the industry they have devoted their lives to. The magazines for the … Read more
This is the first in a series of posts I have wanted to do for some time, interviewing authors about the big ideas that have led to their books. Here are 5 questions I asked John Jantsch about his new follow up book to Duct Tape Marketing, and how he would describe the big idea … Read more
About six months ago, I created an ebook based on a surprising truth that I had uncovered in the year since my book had come out. Over that time, I received emails from many people talking about how they had found Personality Not Included to be useful in solving their own marketing challenges. Within them … Read more
There are generally three kinds of ideas. The most popular two are the ones that you act on right away and those that you never do anything about. Those are the majority. Most of us love the third kind. Those are the ideas that are too big or complex or important to do quickly, but … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
