What’s the Trend?
Aspiring authors and publishing professionals team up to create a new “do-it-together” models of publishing.
In between traditional publishing and do-it-yourself online publishing is a new form of partnership that is pairing proven publishing industry experts with new authors. The result is a new kind of partnership where every member of the partnership has the chance to contribute the skills they are truly the best at – instead of authors being forced to become experts in everything.
Who should care?
Any individual or brand that aspires to create high quality professional content either for publishing a book/ebook – or for thought leadership to promote a brand or point of view. Also, anyone currently working in the media, entertainment or publishing industries.
This trend was featured in my full “15 Marketing Trends In 2013 That Will Change Your Business” report. To see the full report for free online and learn about the ebook action guide for tips on using this trend in your own marketing strategy, visit www.rohitbhargava.com/15trends.