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It is tempting to search for the next big thing. There were no shortage of journalists sent to SXSW this past weekend for their annual quest to answer exactly that question. And this year many came up empty — or at least indifferent. Some even skipped the event completely. Of course we like to see … Read more
There are exceptions to every rule. That’s what we like to think, isn’t it? We are all unique in our own way. No two people (or snowflakes!) are alike. There’s no shortage of cliches to describe the same thing. The Snowflake Mindset says that everything is unique and we should never forget our differences. The … Read more
Looking back, it’s fair to say the launch strategy Google used back in 2004 has become legendary. When the new platform first came out offering an unheard of 1 GB of free storage space, it was only available to an extremely limited group of people. As a result, having a Gmail account became an early … Read more
How much time do you spend trying to convince your target audience that you have the best product or service for them? Probably a lot. After all, that’s what most of marketing is supposed to do, right? So now imagine everything you’ve done is working. Your customer believes that you offer the best experience. They … Read more
What’s the Trend? Design takes a leading role in the introduction of new products, ideas and campaigns to change the world. For several years, leading companies have started to see design as a competitive advantage, but in the coming year design may hold the solution to the world’s biggest challenges. Partially because the solutions themselves … Read more
What’s the Trend? New services and technology makes it easier for anyone to invest in local businesses and buy from local merchants. The consumer desire to “shop local” will have plenty of help in the coming year from a suite of online tools, innovations and personalization technology that help anyone in any location around the … Read more
What’s the Trend? Organizations uncover that one of their greatest assets to inspire loyalty can come from taking people behind the scenes of their brand and history. Every business has someone who is the legend behind the brand – and some are lucky to have that person still working. At large companies, employees can get … Read more
What’s the Trend? Crowdfunding evolves beyond films or budding entrepreneurs to give anyone the opportunity to seek “me-funding” to do anything from taking a life changing trip to funding a college education. One of the biggest growth areas online last year was crowdfunding – and many “projects” involved helping people to start businesses, or create … Read more
When I was 17 years old, I wanted to be a playwright. Deciding that I was going to try and learn from within, I landed an internship at the well known Studio Theater in Washington DC. It was 1992, and they were producing a show called Spunk – which adapted several short stories from Zora … Read more
Groucho Marx once quipped, “I don’t care to belong to any club that will have me as a member.” I always feel his sentiment just a little bit everytime I agree to speak at any event because I am passionate about trying to share the stage with people much smarter than I am. So when … Read more
Non-Obvious is my #1 Wall Street Journal bestselling book about how to see what others miss and anticipate the future.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of eight books.
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Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
