10 2023 July
Student Who Ate $120k Banana from Modern Artwork Tells His Story
Last year, a US judge issued a landmark ruling that an artist “cannot copyright duct tape or bananas.” These were the two primary materials used...
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30 2022 December
The Most Popular Non-Obvious Stories of 2022 (Based On Reader Feedback)
Based on this combination of quantitative and qualitative data, here is a partial list of some of the most popular stories of the year, based on what my readers shared.
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13 2022 September
Monopoly Makes Kids Angry, For Their Own Good
I really wish I was in the room when they presented the insight behind this campaign to Hasbro. It's bold, clever and deep in a way you don't expect marketing to be.
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11 2022 August
Why I Will Never Buy a Macbook
I am a writer, so my keyboard is pretty important to me. It's the reason why my computer of choice for the past two decades has consistently been a Lenovo Thinkpad. They have the best keyboards.
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10 2022 July
3 Marketing Lessons From The Minions Movie
Last night we got dressed up to see a movie. To be more specific, my boys and a group of their friends created their own...
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02 2022 June
Dress Codes Suck. Do They Actually Matter?
Should people be allowed to wear whatever they want in order to be their authentic selves at work?
Read Now03 2020 November
Four Inspiring Things To Watch on Election Day (Instead of Doomscrolling)
This is not a good day to watch the news. As the votes get cast and counted throughout the United States, it is hard for...
Read Now26 2019 December
5 Non-Obvious Megatrends Changing Our World In 2020
For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business...
Read Now24 2019 January
Selfie Dysmorphia, Celebrities Abandoning Social Media and the World’s Biggest Universal Income Experiment | Non-Obvious Insights 01.24.19
Why Every Ski Map Looks The Same This past weekend was a big one for skiing and so this article was interesting and timely –...
Read Now01 2018 August
Binge Rooms: The Ultimate Immersive TV Experience
Back when I worked at a marketing agency I remember those times when I would see a campaign so inspired it would immediately make me...
Read Now15 2018 July
How The Backlash Of Superfans Might Ruin Entertainment For The Rest Of Us
Logan director James Mangold is worried that “the fear of upsetting an eager mob” of online fans might drive smart, creative people out of creating...
Read Now29 2018 June
How Hot Dog Water Became The Hottest New Health Drink In America
Hot Dog Water officially launched this week and you can have some for just $38 a bottle. Before you roll your eyes in disgust, would...
Read Now23 2018 June
Backlash On World Cup Jersey Design Surprises Adidas. It Shouldn’t.
This week there have been no shortage of World Cup memes. Everything from Senegal manager Aliou Cissé becoming the tournament’s coolest man, to the early...
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