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post thumbnail for Student Who Ate $120k Banana from Modern Artwork Tells His Story

10 2023 July

Student Who Ate $120k Banana from Modern Artwork Tells His Story

Last year, a US judge issued a landmark ruling that an artist “cannot copyright duct tape or bananas.” These were the two primary materials used...

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post thumbnail for The Most Popular Non-Obvious Stories of 2022 (Based On Reader Feedback)

30 2022 December

The Most Popular Non-Obvious Stories of 2022 (Based On Reader Feedback)

Based on this combination of quantitative and qualitative data, here is a partial list of some of the most popular stories of the year, based on what my readers shared.

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post thumbnail for Monopoly Makes Kids Angry, For Their Own Good

13 2022 September

Monopoly Makes Kids Angry, For Their Own Good

I really wish I was in the room when they presented the insight behind this campaign to Hasbro. It's bold, clever and deep in a way you don't expect marketing to be.

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post thumbnail for Why I Will Never Buy a Macbook

11 2022 August

Why I Will Never Buy a Macbook

I am a writer, so my keyboard is pretty important to me. It's the reason why my computer of choice for the past two decades has consistently been a Lenovo Thinkpad. They have the best keyboards.

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post thumbnail for 3 Marketing Lessons From The Minions Movie

10 2022 July

3 Marketing Lessons From The Minions Movie

Last night we got dressed up to see a movie. To be more specific, my boys and a group of their friends created their own...

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post thumbnail for Dress Codes Suck. Do They Actually Matter?

02 2022 June

Dress Codes Suck. Do They Actually Matter?

Should people be allowed to wear whatever they want in order to be their authentic selves at work?

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post thumbnail for Four Inspiring Things To Watch on Election Day (Instead of Doomscrolling)

03 2020 November

Four Inspiring Things To Watch on Election Day (Instead of Doomscrolling)

This is not a good day to watch the news. As the votes get cast and counted throughout the United States, it is hard for...

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post thumbnail for 5 Non-Obvious Megatrends Changing Our World In 2020

26 2019 December

5 Non-Obvious Megatrends Changing Our World In 2020

For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business...

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post thumbnail for Selfie Dysmorphia, Celebrities Abandoning Social Media and the World’s Biggest Universal Income Experiment | Non-Obvious Insights 01.24.19

24 2019 January

Selfie Dysmorphia, Celebrities Abandoning Social Media and the World’s Biggest Universal Income Experiment | Non-Obvious Insights 01.24.19

Why Every Ski Map Looks The Same This past weekend was a big one for skiing and so this article was interesting and timely –...

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post thumbnail for Binge Rooms: The Ultimate Immersive TV Experience

01 2018 August

Binge Rooms: The Ultimate Immersive TV Experience

Back when I worked at a marketing agency I remember those times when I would see a campaign so inspired it would immediately make me...

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post thumbnail for How The Backlash Of Superfans Might Ruin Entertainment For The Rest Of Us

15 2018 July

How The Backlash Of Superfans Might Ruin Entertainment For The Rest Of Us

Logan director James Mangold is worried that “the fear of upsetting an eager mob” of online fans might drive smart, creative people out of creating...

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post thumbnail for How Hot Dog Water Became The Hottest New Health Drink In America

29 2018 June

How Hot Dog Water Became The Hottest New Health Drink In America

Hot Dog Water officially launched this week and you can have some for just $38 a bottle. Before you roll your eyes in disgust, would...

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post thumbnail for Backlash On World Cup Jersey Design Surprises Adidas. It Shouldn’t.

23 2018 June

Backlash On World Cup Jersey Design Surprises Adidas. It Shouldn’t.

This week there have been no shortage of World Cup memes. Everything from Senegal manager Aliou Cissé becoming the tournament’s coolest man, to the early...

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