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Rohit 
Every year my team and I read and review hundreds of books in the process of curating ideas to incorporate in our annual list of trends. Beyond using those books to inspire how we see the world, we also select our favorites each year to feature as part of the Non-Obvious Book Awards program. For … Read more
For the past six months I have been curating stories and insights for the upcoming 2019 edition of Non-Obvious, and it will be out in just a few weeks. This post offers a sneak peek at five of the trends from the upcoming report this year. If you’d like to read the full report, you … Read more
The Queen-inspired film Bohemian Rhapsody film was poorly rated by critics, yet became a big box office hit. Earlier this year, the same thing happened to Hugh Jackman’s The Greatest Show musical film about the life of PT Barnum. Why are critics so out of touch with what real people like? And why do we love the … Read more
This was a week filled with more social media stupidity than usual. In a single day I read two disturbing stories that got me thinking about the dangers of our social media addiction. In one, an excited baseball fan posted a picture of his World Series ticket (with the bar code visible) only to an observant thief … Read more
The truth can seem hard to find these days. One of my biggest challenges in putting this weekly email together to share with you is finding some perspective, particularly when it comes to Trump. As you might expect, many of the news sources that I subscribe to and use to compile this report are far … Read more
This week the father of Amy Winehouse announced a world tour in 2019 featuring a “hologram” of his daughter on stage. A digital avatar of Winehouse, who died in 2011 from alcohol poisoning at the age of 27, will “perform” some of her most popular songs in a concert accompanied by a live band, real backup … Read more
As Washington Redskin’s running back Chris Thompson shares, “Fantasy football, it makes us not human. It’s almost like people think we’re just robots out there, performing for you.” In a sport sometimes described as our modern day gladiator ring due to how often the sport causes long term inury and even death among its participants, Thompson has a … Read more
This week the Library of Congress mapped out an ambitious vision to expand its collection of digital content and broaden access to all of it. On the surface, cataloging all of this data seems like the ultimate impossible task because of how exponentially it is growing. It’s hard to imagine how any one group will be able … Read more
This week I made my annual trek to Snug Harbor on Staten Island for the Future of Storytelling conference. I make it a point to come every year, and this year I was lucky to moderate a session with Jill Cress, the CMO of National Geographic, who is helping the brand move from “reverence to relevance.” At the … Read more
Last year I got my test results from the 23andMe genetic testing and found it to be fascinatingly useless. The numbers told me I was 99% South Asian and offered head-scratching “insights” like that I have an “average chance of hating chewing sounds.” This week an excerpt from a new book called A Brief History of … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
