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Hot Dog Water officially launched this week and you can have some for just $38 a bottle. Before you roll your eyes in disgust, would it change your mind to learn that it helps restore the body’s homeostasis after an electrolyte imbalance? It is only if you read till the end of the small print … Read more
I have often resisted describing myself as a futurist. To me, a futurist was someone who offered an ambitious prediction of the far future — usually focusing on things like energy produced by bio luminescent bacteria or 3D printed houses. Instead, I have spent close to the past decade predicting the near future. Every year, … Read more
Recently Google engineers tested a Maps feature that equated the distance you walk to a number of mini-cupcakes you would burn off in equivalent calories. The only problem is, their fun little cupcake idea was a trigger for some people with eating disorders and others were just annoyed at the unsolicited suggestion. The feature and … Read more
It takes some serious Non-Obvious thinking to dream up using discarded chicken feathers as a super efficient home insulation material – but that’s the idea from a London duo who created “Aeropowder” and are testing its fire safety before making it a commercial product. I love these kinds of stories because it takes something we … Read more
Five years ago, Devon Akmon, director of the Arab American National Museum in Dearborn, Michigan was inspired by a food tour experience to create something similar to help outsiders understand the Arab culture through food. His program called Yalla Eats! has been running since then and offers a chance to get something anyone who has ever shopped … Read more
Rather than wearing your emotions on your sleeve, a new product called the Hyperface lets you wear them on your face. The idea from London-based designer Eun Kyung Shin is to use a visor-like headset to create a new visual method for communications where we could understand each other more deeply without depending on emotional … Read more
Apparently the shift towards swear words in book titles and content has not gone unnoticed by researchers. As Cory Doctorow notes in this article: “books are getting swearier and [researchers concluded] that this is a bellwether for a growth in the value of individualism.” I have definitely noticed this shift in non-fiction books (The Subtle … Read more
Back when I worked in the agency world, I remember the angst every time an unreasonable demand came in from a client without a “proper” brief. Rather than try to change this sad reality of last minute requests (or complain about it behind the client’s back), “The Backscratchers” agency have created a model that embraces … Read more
For anyone who has ever aspired to play the guitar, taken a few lessons and then given up … Fender has a new solution to try and keep your passion for the guitar alive. In a perfectly strategic new move, the brand is launching an eLearning platform with videos to help people more easily learn … Read more
Sure it is easy to poke fun at those quirky hipsters and their strange dietary choices but SoFi Mortgages is one brand taking a totally different approach. They are offering a new mortgage which comes with a month’s worth of avocado toast home delivered (with a choice of regular or gluten-free bread. Why avocado toast? The simple … Read more
Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 09/24!
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
