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Typical marketing advice says that you should never focus on marketing your category, but instead focus on what makes your service distinct from your competitors. Marketing an industry or type of service is usually a losing proposition because even if you convince someone they need something, you have not convinced them that they need to … Read more
One thing I can’t resist is an ambitious project. As a marketer, if there is a groundswell for something that I believe in or find interesting, I am highly likely to try and be a part of it. That’s why I join all sorts of groups, and why I try to lend my voice to … Read more
Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading section of the Wall Street Journal yesterday in an article by Keith Huang. As Jay Berkowitz from Ten Golden Rules shares on his team blog, my blog was one of 60 resources that they recommended to the … Read more
Raise your hand if you know what philately is. OK, major geek points for you if you got it right. For the rest of you, philately is the fancy name for the study of stamps, commonly related to the hobby of stamp collecting. Last weekend I was in Lima for a good friend’s wedding and … Read more
Gizmodo just posted a piece about how H&M is using semacodes imprinted onto Billboard ads in Europe for clothes to allow consumers to purchase an item of clothing directly from their phone. I am a big fan of the promise of semacodes for marketing because they can offer a reliable way to let consumers interact … Read more
Today is India’s 60th Anniversary of Independence and there is lots of discussion on Indian blogs about the significance of this day and what it means for the country. It will come as no surprise for admirers of the Bollywood film industry that India’s culture is one driven by film and music. The blockbuster Bollywood … Read more
One of the hottest videos on YouTube this past year is the Battle at Kruger video featuring the amazingly watchable battle of lions, crocodiles and buffaloes on a Safari. The video is nearing 8 million views in just a few months, and is an obvious prediction to take over the crown from the Free Hugs … Read more
Virgin is not in the business of music. Or credit cards. Or mobile phones. Or space travel. Though the brand has done remarkably well in translating its popularity from one business to the next – they are actually in the business of reinventing stagnant industries. Just look at the track record of industries that they … Read more
Today might be the largest simultaneous social marketing event ever staged – as Live Earth concerts light up stadium stages on 7.5 stages on 7 continents. In case you’re wondering, the "0.5" stage is right here in DC. The concert taking place now is at the American Indian Museum after they offered their venue for … Read more
I love a good grassroots campaign to change the world – and usually I do all I can to help these causes when I find them. The latest one that’s caught my attention is the "One Hour No Power" campaign which is asking everyone today at midday in your local time to forego using all … Read more
Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 09/24!
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
