Blog Header
The Insights Blog

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

One Hour No Power Campaign – And Other Ways to Save The World

I2m_onehournopower_2 I love a good grassroots campaign to change the world – and usually I do all I can to help these causes when I find them.  The latest one that’s caught my attention is the "One Hour No Power" campaign which is asking everyone today at midday in your local time to forego using all power.  That means turning TVs and computers off, not driving, and just being outside or away from technology and power for an hour.  I love the concept of this – but the problem is that a short term awareness stunt like this may not lead to longer term behaviour change.  We need the stunt to be viral and (hopefully) drive media interest … but the real question is what to follow it up with. 

I came across an interesting article on the website for the Today Show yesterday where they highlight some lessons from the "Live Earth Global Warming Survival Handbook," which offers 77 tips on how to make an impact on the world.  On that stands out from this article and also has been getting recent attention is what the piece terms "phantom power" – namely, the power that is drained by your electronic devices while they are in standby mode.  It points to what I believe should be a shift in how we all think about all social marketing campaigns that relate to energy usage and global warming.  It’s not about reducing consumption, it’s about reducing waste.  Reducing what we use means a sacrifice, which people may or may not take.  Reducing waste means getting smarter and more efficient.  It means saving money.  And best of all, it means no (or little) sacrifice.  Am I saying we should tell people to use all the energy they want as long as they use it?  Of course not.  But in a culture where "me" usually comes before "you" … reducing waste is a message that gives the impression you can do good for the world without sacrificing anything.  That may not be true, but it certainly makes for more compelling marketing.

1 thought on “One Hour No Power Campaign – And Other Ways to Save The World”

  1. Enjoyed your article and the distinction between consumption and waste. It’s a smart marketing angle to take in this ‘modern day’. It also harkens back to the ‘save a penny’ wisdom of older generations when we were told to turn off lights so as not to waste money.

    Now I routinely turn off lights and unplug vampires to reduce energy consumption. I’ve discovered a new thrill as I see our hydro bill coming down each month as we find new ways to save power, e.g. unplugging but not giving away our beer fridge (need to power it up for the Christmas turkey).


Leave a Comment

Vector Smart Object

About Rohit

A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

Rohit Bhargava About (1)


Do you need a speaker that can help your audience be more innovative and anticipate the future?

For more than a decade, Rohit Bhargava has been inspiring audiences at NASA, Disney, Schwab, Microsoft, SXSW, Coca-Cola and hundreds of other clients with his signature non-obvious keynote presentations. He is a master at weaving recent stories into his talks in a way that helps audiences better understand the world today, while also preparing to lead the future.

Non Obvious Insights
Layer 97
Non Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.


#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Vector Smart Object


Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

About You

What Are You Contacting Us About*:

Your Message