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Australia has a unique problem that almost no other country in the world would be able to understand. With a population of just under 20 million people, the country is one of the few places on Earth that anyone might be able to describe as underpopulated. The vast distances most people must travel to get … Read more
What if you could join your favourite band in studio to record their next single? For many, this is just a moment to dream of – but last month Coca-Cola partnered with the rock band Maroon 5 to do exactly that in a social experiment to create a new song in 24 hours. Fans could … Read more
"There is no link, none, between the age of the specified demographic delivery of the campaign and the sales generated by that campaign." You would expect a conclusion like that to come at a consumer rights type of event. Perhaps even at a social media event with marketers who are fighting the status quo and … Read more
Most trend predictions that forecast beyond a year into the future are doomed to inaccuracy simply because of the pace of change and unpredictability of innovation. The rightfully skeptic among us are therefore likely to condemn a report that promises to predict how the world might look in 2020 as a work of optimistic fiction … Read more
Almost anyone you meet in marketing will usually be a fan of getting their data and insights about major trends in consumer behaviour from research reports. After all, we generally pay a lot of money for them, and (ironically) many of the most authoritative are BRANDED either by a research organization, or by an authoritative … Read more
Last week on December 1st to support World AIDS Day, a small group of celebrities with millions of fans led by Alicia Keyes decided to sacrifice their digital lives to try and save real ones. The campaign, cleverly called "Digital Death" was supported by posters, online ads and a well branded microsite. The premise was … Read more
It is easy to complain about the trivial nature of the majority of social media content, but it is rapidly becoming a fact of life that the socially connected among us can’t help sharing our lives as they happen with our virtual networks. One place where this sharing behaviour becomes particularly accelerated is at live … Read more
Now that the Round of 16 is over and we are down to the final 8 teams that will be playing in the Quarterfinals of the World Cup – most of the marketing that has accompanied the games has been played out and it’s a good time to try and look for some lessons from … Read more
UPDATE 06/15/10 – Listen to my radio interview on NPR's All Things Considered about the Silly Bandz fad. They are for boys or girls, you wear them on your wrist or elsewhere and just about every kid has to have an arm full of them, prompting many schools to ban them. Welcome to the world … Read more
Deconstruction is a powerful idea. All it means is taking an experience or something real and breaking it down into its individual components. Deconstructing helps you to understand something. Deconstructing tells a story. I remember the first time I saw the movie Amadeus, the Oscar winning dramatization of the life of Mozart, there was one … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
