As Featured In:
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WSJ
Senior citizens now officially outnumber the young people in Taiwan, and there is a growing worldwide shift among brands to embrace older consumers instead of largely ignoring them in favor of their younger counterparts. This week’s stories feature brands in traditionally younger targeted industries like athletics and lingerie using older ambassadors. Meanwhile a new startup promises … Read more
The stories this week are wide ranging – as I share one about an admirable new effort from Grey Advertising to promote diversity and offer more transparency into the diversity of their team supported by a few other programs that will help drive more inclusion in an industry that often lacks it. Other stories include … Read more
Inventions are fun and world changing … but sometimes they are also dumb and head-scratching. In this week’s email, I’ll share a few of both. You’ll read stories about Intel’s secret plan, the future of aquaculture and perhaps the most gratuitously pointless product ever. Some of these inventions may be ahead of their time and … Read more
Nothing says the future quite like robots, and this week there were plenty of interesting stories of how robots are being used in important, curious, quirky and sometimes terrifying ways. From robots replacing advertising agencies to virtual home tours to an edible robot that could soon crawl through your insides, the stories this week touch … Read more
As I am sure you have noticed, yesterday was International Women’s Day and it was hard to miss all the stories about women’s empowerment and marches and political statements. For me, the most powerful stories (and the ones I selected for this week’s email) had little to do with politics and much more to do … Read more
For a quick summary, this week’s featured stories include: 20 luxury brands that millennials most want to own Why CEOs are slowly losing confidence in their brand’s Digital IQ NY agencies are gaining more empathy for Middle America What Elmer’s glue can teach you about the ROI of social media How Chinese and American consumers … Read more
It is hard to get away from the feeling that we are being manipulated all the time. This week there were plenty of new stories of divisive characters losing their audience, brands trying new ways to be more truthful, and talk show host John Oliver trying to define reality itself. The theme this week is the … Read more
The theme for the week is the future of loneliness and the stories focus on everything from how technology is reinventing how we hug to the curious role of social media in creating a new kind of loneliness we feel even when surrounded by people. Given it was Valentine’s day this week, I felt this … Read more
As you know, this weekly post is a collection of interesting stories, but today I was inspired to try something different. Rather than sharing individual stories, I’m going to make connections and instead share three themes with multiple stories, along with a collection of links to stories that caught my attention this week. In the … Read more
Fascinating stories from the world of business this week included Lego’s bold move to finally create a safe social network online for kids, Starbucks’ growing pains from its mobile app that perhaps works too well, a new startup that will pay business travelers to skip the hotel mini bar to save money, and how augmented … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
