Nothing says the future quite like robots, and this week there were plenty of interesting stories of how robots are being used in important, curious, quirky and sometimes terrifying ways. From robots replacing advertising agencies to virtual home tours to an edible robot that could soon crawl through your insides, the stories this week touch a range of industries. Enjoy this week’s journey into what I called the “Robot Renaissance” in my 2017 Non-Obvious Trend Report.
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The Robot That Creates Virtual Home Tours
Edible Robots Offer New Ways To Deliver Healthcare
Robothespian Take The Stage Alongside Actors In Theater
Lingerie Brand Replaces Ad Agency With Artificial Intelligence
The Strange Japanese Hotel With An All-Robot Staff
Why Irresponsible Media Should Be Replaced By Robots
While robots have been tested in various parts of the media, such as using automation to write about the outcome of local sports games or Purple’s chatbot, the mainstream media is still mostly non-robotic. This past week, news reporter Rachel Maddow invoked the ire of the Internet by doing exactly what irresponsible media do with a story … overhype and under-deliver. Everything from her self-aggrandizing tweet before the show to the grandstanding reporting was criticized by many on both sides of the partisan divide as the opposite of serious journalism. In the context of the other stories this week, it’s not not wonder if perhaps we could use a few more dispassionate robots in how the news is reported.
How Are These Stories Chosen?
Every week I review more than a hundred data sources to curate the best and most under appreciated marketing stories of the week. The aim of this email is to spotlight these “non-obvious” stories, along with a quick take on why they matter for you. I hope you find this email interesting and useful … and am always open to your suggestions on how I might make it better!
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