Fascinating stories from the world of business this week included Lego’s bold move to finally create a safe social network online for kids, Starbucks’ growing pains from its mobile app that perhaps works too well, a new startup that will pay business travelers to skip the hotel mini bar to save money, and how augmented reality may transform home buying. And on the gadget side, a cargo robot that follows you around and carries your stuff. I’ll be back on Monday next week with a special SUPER BOWL edition of this newsletter featuring my pics for the best and worst of ads launched this weekend (as I have done for the last eight years)!
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Is Starbuck’s Mobile App Getting Too Popular?
Read the full story on Business Insider >>
Startup Rewards Business Travelers For Skipping The Hotel Mini Bar
Read the full story on TechCrunch >>
How To Save Yourself From a Brand Naming #Fail
Read the full story on I-StrategyLabs Blog >>
Forget Drones … Get A “Cargo Robot” To Carry Your Stuff Instead
Read the full story on Stuff Singapore >>
Can Augmented Reality Be A Realtor’s Best Friend To Sell Houses?
Read the full story on PSFK >>
Lego Launches New Safe Social Network For Kids
Read the full story on CNET >>
How Are These Stories Chosen?
Every week I review more than a hundred data sources to curate the best and most under appreciated marketing stories of the week. The aim of this email is to spotlight these “non-obvious” stories, along with a quick take on why they matter for you. I hope you find this email interesting and useful … and am always open to your suggestions on how I might make it better!
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