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The greatest collection of human stupidity ever amassed sits on the Internet … and you probably encounter it every day. When you go online today, there is some great content – and a deluge of bad, useless or otherwise idiotic content. It is common knowledge that content creation online is exploding and that much of … Read more
This past weekend one of the first ever conferences on consumer psychology and behavior focusing on marketing, sales and business strategy quietly took place in Stamford, Connecticut. Before the September craziness of business events and corporate summits … Behaviorcon was intentionally different. Created by best selling author Ramit Sethi and marketing and branding advisor Michael Fishman – … Read more
For years I have given students in my classes at Georgetown one basic rule for writing assignments: there is no minimum word count. Why? Because the more words you use, the more likely it is that many of them will be meaningless corporate-speak. Today I’m excited to share that I’m part of the team behind … Read more
It is tempting to search for the next big thing. There were no shortage of journalists sent to SXSW this past weekend for their annual quest to answer exactly that question. And this year many came up empty — or at least indifferent. Some even skipped the event completely. Of course we like to see … Read more
About four years ago I started getting a lot of unsolicited emails from women. My first book, Personality Not Included, had just come out and readers were emailing me with their own stories of how having a personality had made a difference in their own careers. While school often teaches us that we must remove … Read more
There are exceptions to every rule. That’s what we like to think, isn’t it? We are all unique in our own way. No two people (or snowflakes!) are alike. There’s no shortage of cliches to describe the same thing. The Snowflake Mindset says that everything is unique and we should never forget our differences. The … Read more
Summary: The story of why I decided to start the world’s first true “Concierge Marketing” service for large and mid-size brands. It all started because I knew the one thing I didn’t want to do. About three months ago I left my role at one of the biggest marketing agencies in the world and the … Read more
Looking back, it’s fair to say the launch strategy Google used back in 2004 has become legendary. When the new platform first came out offering an unheard of 1 GB of free storage space, it was only available to an extremely limited group of people. As a result, having a Gmail account became an early … Read more
There is a very good reason that milk has an expiration date. No one wants to have crusty lumpy milk in their fridge. A lot of food in general is required by law to have these expiration dates. It is the most familiar of all deadlines that all of us experience in some way almost … Read more
Today is my birthday, and in between taking some time off – I can’t help noticing which brands happen to send me emails today (of the many who have my birthdate on file). The one from California Tortilla was easily the best of the group, so I thought I’d share it here (see below) – … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
