Blog Header
The Insights Blog

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

The Best Birthday Promotional Email Ever …

Today is my birthday, and in between taking some time off – I can’t help noticing which brands happen to send me emails today (of the many who have my birthdate on file).  The one from California Tortilla was easily the best of the group, so I thought I’d share it here (see below) – along with five reasons it was so good …

  1. Brand personality was great, quirky, and on brand for “CalTort.”
  2. Tempting product image makes you crave that free burrito right away.
  3. Limited offer that expires, so I need to act soon to redeem (but with a joke about the expiration).
  4. Clear and valuable gift of a free burrito instead of 10% off or some other more vague offer.
  5. Seamless redemption because the offer is preloaded onto my loyalty card so no coupon required.

Thanks CalTort for the gift – I’m looking forward to redeeming it soon!

13 thoughts on “The Best Birthday Promotional Email Ever …”

  1. I especially like how they’re generously giving you 2 weeks to benefit from their offer. Most “Birthday Clubs” I’ve seen are only valid ON your birthday. Excellent tips/observations.

    Reply
  2. YES! Great piece, keep up the terrific work. ccna certification

    This is the type of information that should gain recognition for it’s craft. ccna exams

    More writers should learn from you. This is right on the money. great site i must say….very enjoyable stuff is placed here in a very appropriate way…thanks for publish this site…thanks for publish it..its a good attempt..

    Reply
  3. Ah, the free product on your birthday. Too many great offers like these have gone by the wayside. In this, you not only have a great offer, but great copy that makes you feel warm and fuzzy about your free burrito. You would think the ‘free’ would do the trick, but the marketing guru behind this campaign understands that in today’s market, it just isn’t enough.

    Reply
  4. The Tortilla guys definitely got it right… not only did they please you with the email.. it stood out enough to be distributed among so many others online.. you truly deserve that thankyou comment from them!!

    Reply

Leave a Comment

Vector Smart Object

About Rohit

A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

Rohit Bhargava About (1)

Speaking

Do you need a speaker that can help your audience be more innovative and anticipate the future?

For more than a decade, Rohit Bhargava has been inspiring audiences at NASA, Disney, Schwab, Microsoft, SXSW, Coca-Cola and hundreds of other clients with his signature non-obvious keynote presentations. He is a master at weaving recent stories into his talks in a way that helps audiences better understand the world today, while also preparing to lead the future.

Non Obvious Insights
Layer 97
Non Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

Books

#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Vector Smart Object

Contact

Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

About You

What Are You Contacting Us About*:

Your Message