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At SXSW yesterday, I ran a "core conversation" called 10 Easy Ways to Piss Off a Blogger. This year at SXSW, these aptly titled "conversations" were a type of speaking slot where there was a round table and the challenge of engaging people in a discussion about a particular topic. Mine was one close to … Read more
Last night during the big game, I joined a large group of marketing and social media types to share some live thoughts about the Super Bowl ads through Twitter (sending them to the @superbowlads user account). The aptly named "Twitterbowl" consisted of lots of folks live rating ads and sharing some feedback about the ads … Read more
Would you join a book of the month club? How about taking the packaged tour to see the sights at a new travel destination instead of exploring them on your own? There was a time when I didn’t understand why anyone would choose something like that. After all, if you can have all the fun … Read more
Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading section of the Wall Street Journal yesterday in an article by Keith Huang. As Jay Berkowitz from Ten Golden Rules shares on his team blog, my blog was one of 60 resources that they recommended to the … Read more
This past weekend, my son had his third birthday – a great moment in fatherhood for me because it’s really the first birthday where he gets really cool toys that Daddy can spend an entire Sunday afternoon playing with. I think I speak for all Dads when I say Baby Einstein doesn’t really do it … Read more
I sign up for a lot of social networks. Part of my job involves reviewing new sites and knowing what is being launched and as a result I end up signing up for 2-3 new sites a week. Of course, I don’t actively use all those sites – but for those that I have signed … Read more
In what may go down in history as one of the biggest integrated movie marketing efforts in the history of Hollywood, the pre-promotion for the upcoming Simpsons Movie is in full swing right now. Unlike many other Hollywood promotions, the marketing for the Simpsons movies is going beyond billboard and print, beyond television, and beyond … Read more
Today might be the largest simultaneous social marketing event ever staged – as Live Earth concerts light up stadium stages on 7.5 stages on 7 continents. In case you’re wondering, the "0.5" stage is right here in DC. The concert taking place now is at the American Indian Museum after they offered their venue for … Read more
Today the Wall Street Journal published a piece about our upcoming branded entertainment campaign that we are officially launching tomorrow for Hellmann’s in partnership with Yahoo! Food. Not surprisingly, the site is going to be supported by a large online ad buy across Yahoo and we are doing lots of related PR activities with the … Read more
When it comes to social media tools, most are not gender specific. That’s a good thing, as it means they can be uniformly useful for everyone, but it’s a sign of evolution when more specifically targeted sites start to appear. It happened with websites and now the same seems to be happening with several new … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
