Blog Header
The Insights Blog

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

6 Useful Social Media Tools and Sites For Women

When it comes to social media tools, most are not gender specific.  That’s a good thing, as it means they can be uniformly useful for everyone, but it’s a sign of evolution when more specifically targeted sites start to appear.  It happened with websites and now the same seems to be happening with several new interesting social media tools popping up targeted at women.  Based on some planning efforts for a number of campaigns we have recently been putting together for clients targeting women, here’s my starter list of 5 great social media tools for women.  Of course, this is not exhaustive, so if there are other social media tools or sites that are specifically targeted at women which you think are particularly good, please let me know or post a comment to this post.  It would be great to see a list of these compiled somewhere.  Maybe I need to create a Squidoo lens …

  1. Blogher – Not surprisingly, the flagship organization for women in the blogosphere is also one of the most useful sites.  With aggregated content, information about their highly popular annual event, and a rapidly growing blog index that lists nearly 10,000 female-authored blogs – the site is a must read for anyone interested in learning about women in social media and joining the community.
  2. Sk*rt – This relatively new site was created using Pligg and is getting a lot of attention as the new "Digg for women."  The site has a nice design, compelling content and seems to already have lots of great article submissions.  Interestingly, the level of activity on the site in terms of people (presumably women) voting also seems very high when compared with Digg that has been around much longer.  The story behind the site is equally compelling and you might be tempted to wonder how come no one thought of this idea before.  Regardless, I am quickly finding it’s one of my top resources for research and learning.
  3. TeamSugar – This site offers a network for women to share content, comment, find stories and discover news.  It is published by a group called Sugar Inc. which also has a collection of other sites under the same brand altogether described on their site as "nine distinct lifestyle and entertainment sites that define their category, covering topics that include celebrity, fashion, entertainment, food, fitness and more."  The TeamSugar site was built after the popular PopSugar site, and is one of the leading sites targeted at women bridging the gap between news, online community, blog and social bookmarking site. 
  4. ChickAdvisor – This site is currently in beta and features women reviewing a range of products and has many online community tools that will be familiar to women from many other online communities.  The site has an official blog and recently launched a new podcast called "Where’d You Get That?"  Together it’s a good female friendly experience, though it will be interesting to see if it can stand up against social shopping sites like Kaboodle or Wists which are broader and not solely targeted at women.
  5. Custom Search Engine for Mom Blogs – Created by Michelle Mitchell (aka Scribbet), a mom blogger from Alaska, this is an exhaustive list of mommy blogs that are all pulled together into a custom Google blogsearch.  It’s a great resource to find mom’s blog posts about a specific subject or challenge, and a good resource for marketers to find blog posts about certain types of products or brands as well.  The blog search is also getting mentioned on lots of mom blogs, which is likely to help it become even more authoritative and used.
  6. MotherProof – In an interesting new site launched by Cars.com, MotherProof is a site that encourages moms in particular, and also other women, to review cars and post their reviews online.  The site presents a new model for actively soliciting female-authored reviews for products and aggregating them into a distinct location.  The power of this idea is that researching a car purchase is in an entirely different category to "shopping" in the online retail sense.  The site offers a way to separate that experience and is therefore much more useful to consumers.  My guess is you will start to see many other sites in vertical industry categories follow the same format to offer a distinct area to separate reviews on their category of products.

Note: A few other sites worth visiting that don’t really fit the category of "tools" but use social media in a powerful way to reach women include Capessa, iVillage Connect, and Sisterwoman.  I did not include these as I felt they were all more focused on online communities and far more well known than some of the other sites and tools included in the list above.

13 thoughts on “6 Useful Social Media Tools and Sites For Women”

  1. this sk*rt thng sure looks a lot better than digg
    BTW Check this out,
    https://www.sunsilkgangofgirls.com/

    This website is quite a hit in India(no idea about the exact figures and all), real nice stuff encouraging indian girls to link-up and be part of some ‘girly’ fun.
    Anyway I don’t know whether it exactly falls in the category the links you have given fall under but nonetheless its a great campaign by HLL(Hindustan Lever Limited)

    p.s-HLL was renamed as HUL just today 🙂

    Reply
  2. Hi Rohit, thanks for the mention! Great blog!

    One thing that sets us apart from many of these other great sites you’ve mentioned is that we are totally self-funded. We’ve relied on strategic partnerships for growth rather than venture capital.

    We have some exciting new features in the works, which we are releasing this summer.

    Cheers!

    Ali

    Reply
  3. “Interestingly, the level of activity on the site in terms of people (presumably women) voting also seems very high when compared with Digg that has been around much longer. ”

    what in the world are you talking about???? it sounds like you are getting paid from a few sites to write something up????

    When this article was written sk*rt wasn’t even officially launhced, I really wonder how it gets more action on the site than Digg???

    This is unethical….write about things that you know about or have done research on

    Reply
  4. Pingback: rabaty
  5. Pingback: styczen
  6. Pingback: styczen
  7. Pingback: styczen

Leave a Comment

Vector Smart Object

About Rohit

A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

Rohit Bhargava About (1)

Speaking

Do you need a speaker that can help your audience be more innovative and anticipate the future?

For more than a decade, Rohit Bhargava has been inspiring audiences at NASA, Disney, Schwab, Microsoft, SXSW, Coca-Cola and hundreds of other clients with his signature non-obvious keynote presentations. He is a master at weaving recent stories into his talks in a way that helps audiences better understand the world today, while also preparing to lead the future.

Non Obvious Insights
Layer 97
Non Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

Books

#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Vector Smart Object

Contact

Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

About You

What Are You Contacting Us About*:

Your Message