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Now that we are in the new year of planning, marketing teams everywhere are crafting and executing their plans for the next 12 months. It’s going to be a busy and competitive year, and in looking back at 2010 there were plenty of big developments that point to a 2011 year filled with innovation, new … Read more
Almost anyone you meet in marketing will usually be a fan of getting their data and insights about major trends in consumer behaviour from research reports. After all, we generally pay a lot of money for them, and (ironically) many of the most authoritative are BRANDED either by a research organization, or by an authoritative … Read more
This morning as most Americans will wake up after the busiest "Black Friday" shopping day of the year, a weekend of buying and saving is likely to continue as people start to catch up on buying things they need and things they don't. This year, however, Black Friday will be followed by the newly named … Read more
If you come to Washington DC as a tourist at any time of year, chances are you will spend at least a part of your trip visiting some of the most iconic museums and national buildings in the city. Outside of most of them are a collection of street vendors selling an assortment of life-sized … Read more
Every day too many people hear the three worst words in the English language: “you have cancer.” That was one of the many insights that emerged in my talk with Doug Ulman on the stage last night at BlogWorld as we talked about the fight against cancer, his personal battle as a three time cancer … Read more
Earlier this week, I spent several hours at the World Business Forum held in Radio City Music Hall in NY. The event drew more than 4000 attendees from over 60 different countries. By any measure, it is easily one of the largest business conferences in the world. Listening to powerful speakers like Jack Welch, Al … Read more
Now that the Round of 16 is over and we are down to the final 8 teams that will be playing in the Quarterfinals of the World Cup – most of the marketing that has accompanied the games has been played out and it’s a good time to try and look for some lessons from … Read more
UPDATE 06/15/10 – Listen to my radio interview on NPR's All Things Considered about the Silly Bandz fad. They are for boys or girls, you wear them on your wrist or elsewhere and just about every kid has to have an arm full of them, prompting many schools to ban them. Welcome to the world … Read more
There is a fundamental problem among social media experts today. Some people have argued that the problem lies with people who are rushing to call themselves an expert without having the necessary experience. Others create some sort of artificial metric to try and put some parameters around who should be allowed to call themselves an … Read more
If you believe some pundits and fanboys, the coming of the iPad and the new market for Tablet PCs that it is expected to open up will revolutionize how I use a computer. It will change the way I browse the Internet, do email and make coffee in the mornings. Here are a few choice … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
