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This post is not about the iPhone. You might have heard that many people believe the latest innovation from Apple will not only revolutionize the mobile phone industry, but maybe even the future of mobile marketing. Whether it does or doesn’t, in the short term, it’s easy to forget that ideas for innovation may come … Read more
For those that haven’t been keeping up on their Aussie daily news ticker, today is Australia Day – and to celebrate, Google has launched an innovative campaign where they have been photographing Sydney Harbor from the skies through the course of the day and posting images on a mashup site for anyone to see. The … Read more
Like anyone else, I find Steve Job’s product launch presentations to be mesmerizing. Apple is certainly getting their mileage out of his typically irresistable keynote performance from Macworld, where Jobs announced the iPhone – marketing the download from the homepage of the iTunes store and probably getting millions of downloads already. Yesterday evening, I also … Read more
Once upon a time I used to focus my efforts on helping my clients create great user experiences. I even wrote a Masters level thesis on User Interfaces and the user experience. Somewhere along the way, I realized that my real passion was in marketing – but those days of architecting usable interfaces comes in … Read more
I like my food spicy. The problem is, for most restaurants – it just doesn’t pay to make food really spicy. If it is, a large number of customers will send it back, and once you’ve added the spices, you can’t remove them. So the safe solution for most restaurants is to offer a way … Read more
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz As the year comes to a close, it’s time to look forwards to next year and what are shaping up to be some key trends for marketers to track through the year. To add to the already … Read more
Let’s start with a warning … this is the "clip show" post where I recycle a lot of old material so if that causes you extreme pain, please close this window now and come back tomorrow. For all the rest of you, it’s the holidays and a quick glance around the marketing blogosphere will show … Read more
Yesterday I had a chat with Konrad Feldman, one of the co-Founders of a company called Quantcast that quietly launched an online measurement tool about two months ago which is currently in beta mode. The tool is one of the first free resources I have seen focused on offering a complete picture of audience composition … Read more
On Monday, Umbria announced a new service that helps marketers to answer what is becoming a more and more common question – which bloggers are most influential for my brand or industry? While there are many tools and methods that can be used to uncover these bloggers, the Umbria Connect service promises to provide marketers … Read more
I am a big fan of tagging as a way to organize content, save my bookmarks on del.icio.us, and optimize content for consumption on social media sites. Yet I have also written before about the inherent difficulties of tagging (suggesting that a TagWiki might be the solution). The biggest issue is that multiple people can … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
