The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

IdeaBar: "Beaconvertising" And New Social Media Phones

I2m_samsung_buddybeacon1_2 This post is not about the iPhone.  You might have heard that many people believe the latest innovation from Apple will not only revolutionize the mobile phone industry, but maybe even the future of mobile marketing.  Whether it does or doesn’t, in the short term, it’s easy to forget that ideas for innovation may come from elsewhere.  The Helio from Samsung is one of those kinds of products.  The interface and look of the phone is not necessarily unique.  Yet built into the phone are a range of smart features, from integrated support for MySpace Mobile, to full screen landscape video viewing.  The feature that I found most interesting, however, was the built in GPS.   

A core feature of this GPS service is something they have called the "Buddy Beacon" – a way of broadcasting your location to friends so you can find one another at any time.  This idea of the beacon is a powerful concept with many other applications.  Rather than most maps which rely on street addresses and turn by turn directions, the beacon can be a marker of location that offers a visual way for someone to find you … or find a location.  It’s a portable homing device.  What if retail stores could use this beacon concept for marketing?  The idea of "Beaconvertising" simply refers to the idea of broadcasting your location to customers in a way that helps them find you in the real world.  Now think about all the situations where as a consumer all you need is the closest location of something.  The closest place to buy diapers – the closest place to rent a movie – the closest place to fix a flat tire … the list is endless.  These are purchase decisions made largely based on location – yet there are still only rudimentary ways to get this information on mobile devices. 

I should also point out that Beaconvertising is not just for the future – Business 2.0 reports in this month’s issue about a few advertisers and campaigns, including an effort from Saturn to help customers locate their nearest dealership – that are finding ways to use Google Earth and MSN’s competing services to drive users to their physical locations.  Jeff Goodby notes in the article that he believes "every retail chain will eventually do this."  As GPS phones become more common – the range of uses will continue to grow as well.  Keep your eye out for Beaconvertising through GPS – it just may become the next killer app (and opportunity for marketing) on the mobile phone.  Take that, iPhone.

 View all "Idea Bar" posts on this blog 

9 thoughts on “IdeaBar: "Beaconvertising" And New Social Media Phones”

  1. Great post, Rohit! I wrote about something very similar last Friday in my social media blog (see URL above). I hadn’t heard the term “beacon advertising” before, but I discussed the concept in my predictions for mobile in 2008. This is the future of mobile advertising. Given the small amount of real estate on mobile phones, advertising will need to be relevant and targeted in order for advertisers to pay for it and consumers to put up with it/ use it. Mixing opt-in advertising with LBS and social networking is a winning combination for consumers, operators, and advertisers.

    Reply
  2. Very interesting post, Rohit!

    Beaconvertising seems to be the next logical step as more companies use mobile devices to help their communities find and get to their locations much easier.

    Your concept of business locations showing up could also allow users to ‘subscribe’ to a companies location point. This way, the user who has that point could be notified if a sale is going on while they’re nearby, if a special event is occuring, etc. This also works out quite nicely with an idea that your post gave me which I call Personal Maps (my blog should provide a trackback from the post that expresses the idea).

    Reply
  3. I would like to point out that location based bush data marketing are not too popular. Though there are success stories, but they have become too sporadic to take as base point. Though your ideas are quite unique but its popularity will have be tested as market share for the GPS based phone worldwide are still in single digit.

    Reply
  4. We sell all kind of mobile phones and accessories at affordable price, it has one
    year international warranty, unlock, comes with company original seal pack, this
    phone are all brand new direct from the manufacturers inEnglish & Spanish manual,
    Finland made., we do our shipping worldwide via UPs International Service to your
    doorstep location within 48 hours depending on your destination, and the Tracking
    number shall be sent to you upon acknowledgement any one interested should contact
    us via address Below…

    nesshops@hotmail.com
    nesshops@mailmeasap.com

    Below here is our price list of phones we have in store.
    Nokia N95…………..$300usd
    Nokia N93…………..$230usd
    Nokia N92…………..$200usd
    Nokia N70…………..$160usd
    Nokia N71…………..$170usd
    Nokia N90…………..$160usd
    Nokia N91…………..$180usd
    Nokia N80…………..$175usd
    Nokia 6682………….$140usd
    NOKIA 6800………….$130usd
    Nokia 6830………….$140usd
    Nokia 7700………….$130usd
    Nokia 1110………….$120usd

    Nokia 1600………….$110usd
    Nokia 2125………….$120usd
    Nokia 2255………….$100usd
    Nokia 3128………….$100usd
    Nokia 3230………….$120usd
    Nokia 3530………….$170usd
    Nokia 3560………….$200usd
    Nokia 3650………….$140usd
    Nokia 5100………….$120usd
    Nokia 5140i…………$120usd
    Nokia 5210………….$130usd
    Nokia 5510………….$110usd
    Nokia 6100………….$100usd

    Samsung A500………..$140usd
    Samsung D307………..$180usd
    Samsung D410………..$110usd
    Samsung D415………..$130usd
    Samsung D500………..$140usd
    Samsung D600………..$160usd
    Samsung D720………..$170usd
    Samsung E310………..$130usd
    Samsung E330………..$130usd
    Samsung E600………..$120usd
    Samsung E630………..$120usd
    Samsung E700………..$120usd
    Samsung i830………..$180usd

    MDA4……………….$120usd
    Mitac MIO 8930………$280usd
    Motorola A600……….$146usd
    Motorola A630……….$148usd
    Motorola A760……….$150usd
    Motorola A780……….$154usd
    Motorola A840……….$162usd
    Motorola E1…………$134usd

    Motorola MPX………..$125usd
    Motorola MPX100……..$120usd
    Motorola Mpx220……..$145usd
    Motorola MPX300.,……$165usd
    Motorola V300……….$130usd
    Motorola V3Razr……..$100usd
    Motorola V400……….$130usd
    Motorola V600……….$140usd
    Motorola V661……….$150usd

    Sony Ericsson 1900…..$140usd
    Sony Ericsson J210i….$120usd
    Sony Ericsson J300i….$130usd
    Sony Ericsson J600…..$110usd
    Sony Ericsson J700…..$130usd
    Sony Ericsson K300i….$135usd
    Sony Ericsson K508i….$140usd
    Sony Ericsson K600i….$140usd
    sony ericsson k700i….$135usd
    Sony Ericsson K608i….$130usd
    Sony Ericsson P800…..$150usd
    Sony Ericsson W900i….$190usd
    Sony Ericsson W850i….$170usd

    Sony Ericsson W950i….$250usd
    Sony Ericsson P900…..$200usd
    Sony Ericsson P980i….$180usd
    Sony Ericsson P990…..$230usd
    Sony Ericsson S600i….$135usd
    Sony Ericsson S700…..$110usd
    Sony Ericsson T29s…..$100usd
    Sony Ericsson T300…..$100usd
    Sony Ericsson T610…..$120usd
    Sony Ericsson T616…..$160usd
    Sony Ericsson T850…..$130usd
    Sony Ericsson T65……$100usd
    Sony Ericsson T600…..$130usd
    Sony! Ericsson V600i…$140usd
    Sony Ericsson V800i….$155usd
    Sony Ericsson W800i….$160usd
    sony Ericsson w600i….$140usd
    Sony Ericsson MZ5……$140usd

    Nextel i450…………$110usd
    Nextel i930…………$150usd
    Nextel i95cl………..$130usd
    Nextel i830…………$110usd
    Nextel i860…………$120usd
    Nextel i870…………$140usd
    Nextel i860…………$130usd

    Sidekick 1………….$110usd
    Sidekick 2………….$120usd
    Sidekick 3………….$130usd

    Mpx300……………..$200usd
    treo 600……………$200usd
    Treo 650……………$230usd

    play station 1………$200usd
    play station 2 ……..$250usd
    play station 3………$300usd
    Sony PSP Limited Edition$140usd
    Sony PSP EntertainmentPack$150usd
    Sony PSP Value Pack….$120usd
    Sony PSP Bundle……..$130usd
    xbox 360…………….$200

    apple 30 GB iPod Photo M9829LL/A ……..$50.00usd
    apple 512 MB iPod Shuffle MP3 Player M9724LL/A …$55usd
    apple iPod 1GB Shuffle ………………$80usd
    apple 4 GB iPod Mini Blue M9436LL/A …..$40usd
    apple 20 GB iPod U2 Special Edition …..$50usd
    apple 6 GB iPod Mini Green M9807LL/A…..$40usd
    apple Ipod Nano 2GB …………………$100usd
    apple Ipod Nano 4GB …………………$100usd
    Ipod video 30GB……………………..$130usd
    Ipod video 60GB……………………..$180usd
    Ipod video 80GB……………………..$250usd

    Sharp Aquos LC-37D7U 37 in Flat Panel LCD TV……$350usd
    Sharp Aquos LC-26DA5U 26 in’ LCD TV………………$250usd
    Sharp Aquos LC-45GD7U 45 in Flat Panel LCD TV….$400usd
    Sharp Aquos LC-20S4U 20 in Flat Panel LCD TV…….$200usd

    Samsung HL-R4667W 46 in Rear-Projection DLP TV…..$350usd
    Samsung LN-R268W 26 in Flat Panel LCD TV…………..$300usd
    Samsung SlimFit TX-R3079WH 30 in Flat CRT TV………$300usd
    Samsung HL-R5688W 56 in Rear-Projection DLP TV…..$500usd
    Samsung HLR5078W 50 in Rear-Projection DLP TV……$450usd

    Sony WEGA SXRD KDS-R50XBR1 50 in Rear-Projection LCoS TV…$400usd
    Sony Grand WEGA KDF-E55A20 55 in LCD Rear-Projection TV…….$450usd
    Sony Grand WEGA KDF-E60A20 60 in Rear-Projection LCD TV…….$550usd
    Sony Grand WEGA KDF-E55A20 55 in LCD Rear-Projection TV…….$500usd
    Serious buyers should please contact if intrested

    nesshops@hotmail.com
    nesshops@mailmeasap.com

    Thanks..
    Nes Billy..

    Reply
  5. hi! I’m a spanish student and I’m doing some work on marketing, more specifically on Beaconvertising. There is not much information on that subject. It might be kind enough, if you have time to spend some information on Beaconvertising?
    Thanks for everything and I feel sorry for my bad language.

    Reply
  6. Hi, nice info. Mobile marketting is something that i am also looking into and the beacon method certainly sounds like more and more companies will be getting into this. To be honest i just dont know where to go from here. I will keep track of this site to see if you post any more informative information which will guide us though this process.
    kind regards

    Reply

Leave a Comment

The Non-Obvious Insights Newsletter. Non-Obvious Insights
Layer 97
The Non-Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

All Books

#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Vector Smart Object

Contact

Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

About You

What Are You Contacting Us About*:

Your Message