Blog Header
The Insights Blog

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

Google Celebrates Australia Day With An Aerial Maps Mashup

I2m_google_australiadaymashup For those that haven’t been keeping up on their Aussie daily news ticker, today is Australia Day – and to celebrate, Google has launched an innovative campaign where they have been photographing Sydney Harbor from the skies through the course of the day and posting images on a mashup site for anyone to see.  The site tells people about the times when they might see the Google branded plane flying overhead (it has permission to fly low to capture high-res images) and asks them to create formations or hold up signs that may be seen from the plane.  Forget bringing tiny signs to football games, now you can get onto a mashup to be seen around the world.  It’s a fun campaign idea and is already getting some significant buzz in Sydney as people get ready for the plane in all sorts of ways.  The article even points to a group from the Nature Conservation Council in Bondi Beach that gathered over 50 people to make a human sign reading "Vote Climate."  How about this for the next evolution in social marketing?  Maybe the next time there is a five car pileup on a major US highway – you will see a group gather to create a human sign to target all the news "vulture-copters" that descend on the scene to provide 24-7 aerial coverage.  Their message?  "Drive Better."  If only someone was dedicated to that cause …

Update (01/29/07): As it turns out, the execution of this event may not have been exactly what Google was hoping for as they were forced to alter the routing of the plane from air traffic control and were forced to leave some people disappointed.  David Utter has a good summary of the story over at WebProNews.

Leave a Comment

Vector Smart Object

About Rohit

A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

Rohit Bhargava About (1)


Do you need a speaker that can help your audience be more innovative and anticipate the future?

For more than a decade, Rohit Bhargava has been inspiring audiences at NASA, Disney, Schwab, Microsoft, SXSW, Coca-Cola and hundreds of other clients with his signature non-obvious keynote presentations. He is a master at weaving recent stories into his talks in a way that helps audiences better understand the world today, while also preparing to lead the future.

Non Obvious Insights
Layer 97
Non Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.


#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Vector Smart Object


Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

About You

What Are You Contacting Us About*:

Your Message