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In just a few weeks, it will be time once again for one of my favourite marketing events of the year. No, it’s not the party-filled serendipity fest of SXSW, or the Las Vegas geek-pride gathering at CES. The event I’m talking about is all business … and that’s why it’s one of my top … Read more
Choosing not to preserve a 1000 year old Viking ship doesn’t really surprise anyone in Norway. For Americans who are used to their own country putting mere 75 year old documents behind bullet proof glass, though, nothing could be more confusing than the longstanding debate about the fate of the Oseberg ship – a remarkably … Read more
Last week no one cared what my Twitter name was – and I was thrilled about that. At dozens of social media centric events, the Twitter or Facebook or LinkedIn or Pinterest question has become the de facto proof of purchase. People write their Twitter names on their nametags. They try desperately to distill their … Read more
Aziz Ansari wasn’t planning to stick around after his show for photos. Most of the people in the packed theater in Washington DC where I saw him perform his Buried Alive Comedy Tour last week probably weren’t expecting that anyway. Despite social media breaking down virtual barriers to conversations with unreachable people (and Aziz has … Read more
We often use the word “visionary” to describe leaders or companies, but rarely in connection to metrics. If the typical communications strategy is dispersed via Powerpoint within a large organization, usually measurement is the last slide before the end. We need to transform our relationship to measurement. The problem is, marketing people are typically guilty … Read more
There is plenty of advice out there on how to create a great presentation. Most of it centers on two pretty common pieces of advice: Tell more stories. Use bigger fonts. Neither is always easy to do, but the more events I attend – the more I realize a single fact that still manages to … Read more
It is tempting to search for the next big thing. There were no shortage of journalists sent to SXSW this past weekend for their annual quest to answer exactly that question. And this year many came up empty — or at least indifferent. Some even skipped the event completely. Of course we like to see … Read more
There are exceptions to every rule. That’s what we like to think, isn’t it? We are all unique in our own way. No two people (or snowflakes!) are alike. There’s no shortage of cliches to describe the same thing. The Snowflake Mindset says that everything is unique and we should never forget our differences. The … Read more
A theater show happens in real time. It’s live on stage and the actors are actually saying the lines as you watch them. And if it’s well done, it can seem spontaneous and real and unscripted. But of course, it is scripted. They are memorizing lines and performing them. Improv, on the other hand is … Read more
Yesterday I walked past a booth at the Consumer Electronics Show where a company was promoting their $59 tablet. The product was good, the price point was better than most other competitors, yet hardly anyone stopped at their booth. Just a few steps down was a beautifully designed booth promising “the world’s first real smart … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
