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We all know marketers love metrics. Flashy award winning campaigns are great and celebrity spokespersons are always appealing, but most of the time we try to base judging the success of a campaign on hard and fast metrics. The only problem is, many times the metrics that marketers use to gauge success are wrong, inaccurate, … Read more
With all of the attention on global warming and what each of us could do, there is an interesting paradox that you may not realize which is happening right under your nose at work. I was reminded of it again as I came across a Dilbert comic that sums up the issue in three short … Read more
If you have been in marketing for any amount of time, you know how omniprescent demographics are. The first question most marketing teams will focus on is "what’s our target demographic?" Demographics are what media is bought by and what media properties define themselves by. Ask any online community about their core audience, and they … Read more
Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading section of the Wall Street Journal yesterday in an article by Keith Huang. As Jay Berkowitz from Ten Golden Rules shares on his team blog, my blog was one of 60 resources that they recommended to the … Read more
For all of the criticism about Technorati’s inconsistent ranking figures or recent team changes, the one thing the site has intuitively understood from the beginning is the inherent desire for bloggers to be ranked. Though there are lots of industry based lists (such as the Power150, Viral Garden Top25, and Peter Kim’s newly launched M20) … Read more
I had the opportunity to participate in a panel discussion yesterday at the Search Engine Strategies show in NY all about Social Media Optimization. It was interesting to see how the idea has progressed and search pros are implementing tactics and techniques for social media marketing. Though I didn’t agree with all of the views … Read more
Two months ago, Charlene Li of Forrester produced a report on the ROI of blogging by comparing the relative spend on blogs to the spend required for focus group based research. While some people immediately pointed out flaws in this reasoning, it was a great first step towards trying to define a model for measuring … Read more
It might sometimes seem like everything is going micro. With microlending, loans are getting smaller. With online video, entertainment is getting shorter. Technology devices are, of course, getting smaller. Micro is hot. So it should come as no surprise that the next big thing coming fast into the marketing world is actually a little thing: … Read more
This idea is sure to rile some people up. We are all familiar with the concepts of other "isms" where we are judged based solely on looks, race, physical appearance or some other subjective measure. Sexism, Racism, Elitism … these are things no one likes, and most educated people know these are wrong. The issue … Read more
In a great post over at PSFK – Piers publishes the content of a conversation he had with Julie Cordua, the VP of Marketing for the often talked about Product (RED) social marketing campaign. In case you’re among the few people that hasn’t seen the campaign, it created waves last year by introducing a for-profit … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
