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I am in New York today working on an interesting project for Aveeno where we have commissioned Julian Beever to create a three dimensional pavement painting as part of the skincare brand’s support for the social marketing campaign – Keep America Beautiful. For those unfamiliar with Julian’s work, he is known as the "Pavement Picasso" … Read more
Everyone has brands that they are passionate about. Yahoo’s dedication to launching 100 "Brand Universes," the success of marketing concepts like "Lovemarks" and the rise of consumer generated media are just a few of the symptoms that would point anyone towards this conclusion. Yet we all know that there are levels of brand enthusiasts. There … Read more
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz As just about everyone knows, the season premiere of the best show on television kicked off for two nights straight on last night and Sunday night with the first four episodes. Serial dramas are hot right now, … Read more
Apparently, the latest "innovation" in advertising is offering up ad space on the bottom of those security bins used in every airport. Despite fears that it might confuse people during an already confusing moment of separating liquids and laptops into quart-sized bags, it seems that airport authorities are ready to go ahead with the plan … Read more
Every news media outlet and just about every blog in the universe is buzzing about Apple’s big iPhone announcement Monday at MacWorld. It has been a busy few days of announcements with CES, MacWorld and the Detroit Auto Show all happening this week and fighting for the headlines. As it turns out, the real headline … Read more
I like my food spicy. The problem is, for most restaurants – it just doesn’t pay to make food really spicy. If it is, a large number of customers will send it back, and once you’ve added the spices, you can’t remove them. So the safe solution for most restaurants is to offer a way … Read more
Let’s start with a warning … this is the "clip show" post where I recycle a lot of old material so if that causes you extreme pain, please close this window now and come back tomorrow. For all the rest of you, it’s the holidays and a quick glance around the marketing blogosphere will show … Read more
9 Rules is an online network of blogs dedicated to uniting bloggers passionate about their efforts in many different categories. For more than a year, I have been an active reader of many of the blogs in the network; particularly in the marketing community. Folks like Cameron Olthuis and Karl Long. One of my favourite … Read more
After reading a post on one my favourite marketing blogs, Ypulse – I was recently pointed to the George Mason University admissions website, MasonMetro which struck me as one of the best examples I have seen of connecting with high school students in a memorable way and encouraging them to consider applying. Contrary to the … Read more
Dove’s Campaign for Real Beauty has been one of the most talked about campaigns of the year, earning praise from people in the advertising world, as well as from real consumers for representing something different to the typical fashion advertising. By focusing on the distorted perception of beauty that much of the fashion industry is … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
