29 2006 August
JupiterResearch Tries to Redefine "Social Marketing"
Today’s Adotas email newsletter carried the story of JupiterResearch’s new initiative they are calling their "Social Marketing" service. The offering is described in the language...
Read Now28 2006 August
The Power of Integrating Advertainment with Product Placement
Product placement is hot in Hollywood and television right now. Fueled largely by advertiser’s fear of consumers fast forwarding through their ads, product placement deals...
Read Now22 2006 August
A Gallery of Marketing and PR in Second Life
The virtual world has been getting a lot of coverage in the real world these days. Second Life is becoming the new poster child for...
Read Now17 2006 August
Forget Expensive Spokespeople, Try a Passionate Spokesblogger
A passage I read several years ago from Steve Martin’s wonderful play, Picasso at the Lapin Agile always stayed with me as a great example...
Read Now13 2006 August
Singelringen Promotes "Single Power" As a Way of Living
Everywhere you turn online there is another site that introduces new ways to find that special someone. From personality profiles on eHarmony to focusing on...
Read Now04 2006 August
5 Case Studies in Reinventing Book Marketing
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz A quick look at any marketing industry...
Read Now02 2006 August
Ritz Camera Puts Carmen Electra Behind the Lens
In a promotion for charity announced yesterday and noted on the Cancer Blog, Ritz Camera will partner with Carmen Electra to promote two new printing...
Read Now31 2006 July
Eons.com Offers a New Online Community for Boomers 50+
Several weeks ago, I had the chance to speak with Jeff Taylor (founder of Monster.com) about Eons.com, his latest venture launching today. The site is...
Read Now10 2006 July
Dell's Exploding Laptop and Finding Corporate Voices on Blogs
In yet another example of bad blog news for Dell, the NY Times carried a feature piece this weekend about their spontaneously combusting laptop. Unfortunately...
Read Now07 2006 July
What Marketers have Forgotten about Domain Names
Ten years ago, a good domain name was the most important thing in the world. Companies bid millions of dollars to get the right domain...
Read Now23 2006 June
Earning a Masters of Bzz Administration
Earlier this week I had the chance to participate in BuzzAgent’s first "MBA" program designed as an education course for Agency folks on how to...
Read Now15 2006 June
The Hyper-Satisfaction Challenge
Several months ago, I read The Ultimate Question, a book from Fred Reichheld about how to measure your company in relation to how likely your...
Read Now22 2006 May
For Consumers, It Pays to be Creative
The most popular TV game shows today reward luck, instead of knowledge (trivial or otherwise). Judging by the recent success of Deal or No Deal...
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