21 2006 March
Are Domain Names the Next Tagging Phenomenon?
Tagging is in right now. From a network for teens to Yahoo’s purchase of del.icio.us and Flickr … everyone in the industry is betting big...
Read Now18 2006 March
Boeing Uses Blog to Counter Airbus Marketing
A recent post from the VP of Marketing for Boeing (Randy Baseler) illustrates the perfect way to use a blog for public relations and to...
Read Now13 2006 March
The Greatest Viral Marketing Tool Ever
Google, by virtue of the sheer volume of their daily visitors has built into their site what might be the greatest viral marketing tool ever...
Read Now10 2006 March
Spun and Peerflix – Online DVD Trading Then & Now
One of my favourite holdover sites from the dot-com era that is still around today is Spun.com. I have always loved the idea of creating...
Read Now27 2006 February
Nike Survives Ill-fated JoinBode.com Effort
Using celebrity spokespeople can be a tricky thing – especially when it comes to athletes and sports sponsorships. Nike and Visa both learned this with...
Read Now21 2006 February
The Evolution of Marketing
Several weeks ago, a few of my colleagues gave a presentation to our entire office about the field of word of mouth marketing, learnings from...
Read Now19 2006 February
The Olympics and Brand Extensions
I love the Olympics. I always have – ever since living in Atlanta in 1996. I moved to Sydney to be there for 2000. My...
Read Now13 2006 February
BuzzAgent Launches 90 Day Blog Experiment
Leading by example, Buzz Agent is demonstrating it’s position as a leader and pioneer in Word of Mouth Marketing with their new blog about the...
Read Now06 2006 February
The Super Bowl Best and Worst Ads
Every year there are lists of the best and worst ads from the Super Bowl – and usually I look at them with frustration because...
Read Now03 2006 January
The New US Airways Missed WOM Opportunity
As part of the merger between US Airways and America West airlines announced in November last year (2005), they had an intriguing new decision to...
Read Now28 2005 December
Are Customers Photoshopping Your Logo?
I remember about five or six years ago going through Coke’s brand guidelines for agencies in preparation for a project we were about to design...
Read Now31 2005 October
Lessons from the NFL Brand Marketers
I used to love Tuesday afternoons in Sydney. In the middle of October, (heading into summer down under) every Tuesday at 11am I would make...
Read Now24 2005 October
NY Times Admires Brand Bloggers & Consumer Evangelists
In a presentation I gave last week, I spoke about the passion that many people feel about their technology choices as a key reason why...
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