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A recent post from the VP of Marketing for Boeing (Randy Baseler) illustrates the perfect way to use a blog for public relations and to get your corporate viewpoint transparently into the online dialogue. It’s an ongoing challenge for Boeing to connect with consumers, considering most of the relationship a individuals have with the travel … Read more
Google, by virtue of the sheer volume of their daily visitors has built into their site what might be the greatest viral marketing tool ever … their corporate logo. And on occasions outside of the standard American holidays, they often use the logo to promote their cause, product, holiday or scientific endeavour of the day. … Read more
One of my favourite holdover sites from the dot-com era that is still around today is Spun.com. I have always loved the idea of creating used cd and dvd store online for people to sell their old stuff and use credits to buy new stuff. I think I still have a spundex somewhere. I came … Read more
Using celebrity spokespeople can be a tricky thing – especially when it comes to athletes and sports sponsorships. Nike and Visa both learned this with their ill-fated Olympic sponsorships of Bode Miller and Lindsay Jacobellis, respectively. Both turned out disappointing performances, with Bode Miller coming off as a total ass yesterday with his declaration that … Read more
Several weeks ago, a few of my colleagues gave a presentation to our entire office about the field of word of mouth marketing, learnings from the WOMMA conference and what this means for our clients. After the presentation, several members of our social marketing team commented that this area seemed to be nothing new. After … Read more
I love the Olympics. I always have – ever since living in Atlanta in 1996. I moved to Sydney to be there for 2000. My son was born right in the middle of the 2004 Athens games (appropriately, during the women’s marathon). And now I am working on planning for a client that’s a Global … Read more
Leading by example, Buzz Agent is demonstrating it’s position as a leader and pioneer in Word of Mouth Marketing with their new blog about the inner workings of the "central hive." The Butman Experiment, as they call it, will be a blog written over the course of 90 days by John Butman (Dave Balter’s co-author … Read more
Every year there are lists of the best and worst ads from the Super Bowl – and usually I look at them with frustration because they have nothing to do with advertising effectiveness … just pure entertainment. Entertainment is fine, but it’s hard to imagine that any of the advertisers in the Super Bowl will … Read more
As part of the merger between US Airways and America West airlines announced in November last year (2005), they had an intriguing new decision to make about the beverage brands that they served on their flights. America West had Pepsi and Budweiser, US Airways had Coke and Miller. Over the past decade, both brands in … Read more
I remember about five or six years ago going through Coke’s brand guidelines for agencies in preparation for a project we were about to design for them. It was a nearly 50 page document with details about everything from pantone colors, to reverse out instructions to where to place the trademark symbol in relation to … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
