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Getting the Domain Name You Always Wanted

Between 5 to 7 years ago, domain name registration was hot as a get-rich-quick scheme.  People were registering large groups of domain names, random acronyms, common words, brand names, and anything else they could think of in the hopes that a large organization would come along, need the domain name and pay thousands or even millions to get it.  In 1999, was sold for $7.5 million – still the record holder in the Guiness Book of World Records for most expensive domain name.

Rohitblog_domainsregistered_1 Since then the fever has cooled off as fewer domain names became available and the premium advertisers were willing to pay went down.  Internet users became more accustomed to second tier domain suffixes such as .net, .us, .biz, and .org – and getting the right domain name became a luxury rather than a necessity.  But now the next wave is here in the form of the domain name aftermarket … a time when previously registered domain names are coming back on the market as their registrations expire.  It’s a huge business with multiple companies dedicated to the business of backordering these names through a competitive bidding process.  As marketers, what it means for many of our clients is a chance to get the domain names they always wanted.

I read this post with interest from Mike Davidson about "How to Snatch an Expiring Domain."  In it, he has lots of great points about entering this somewhat dodgy world of bidding on expired domains – and how to do it successfully.  As more and more domain names expire each day, it makes sense for interactive marketing professionals to get smarter about domain names and using them to help create successful marketing campaigns.  There really is no online branding tactic that can compete with getting (and marketing) a good domain name …

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About Rohit

A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

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#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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