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Brands & Branding

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04 2005 October

Sneak Preview: Ogilvy PR BlogFeeds

As part of our sponsorship of tomorrow’s WE Media Conference in New York, we started thinking about how we could offer something of value to...

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30 2005 September

I might be wrong, but …

Living in DC, one of the things that you become very used to is the qualifying statement.  A huge number of people in this town...

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post thumbnail for Microsoft Losing Marketing Battle for Email Users

26 2005 September

Microsoft Losing Marketing Battle for Email Users

Hotmail is dying.  As I noted several months ago, my Hotmail account was the direct casualty of the coming of Gmail. There were even online...

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12 2005 September

Sent from my Blackberry Wireless …

I read somewhere that Michael Jordan used to get $30,000 every time he sneezed. He wasn’t getting paid to sneeze, of course, that’s just how...

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01 2005 September

BlogDay2005

Yesterday was Blog Day 2005, a day when blogger Nir Ofir suggested everyone post a recommendation of 5 new Blogs (preferably, Blogs different from their...

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31 2005 August

Scariest Viral Marketing Campaign Ever

Movie marketing is always fun to watch, because in the midst of all the formulaic voice-overs in the same baritone predicting a hero or heroine...

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post thumbnail for Getting the Domain Name You Always Wanted

12 2005 August

Getting the Domain Name You Always Wanted

Between 5 to 7 years ago, domain name registration was hot as a get-rich-quick scheme.  People were registering large groups of domain names, random acronyms,...

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post thumbnail for Quark skips integrating direct mail campaign with website

03 2005 June

Quark skips integrating direct mail campaign with website

I got my second great direct mail piece today from Quark selling the features of their latest release, QuarkXPress 6.5.  They are a series of...

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post thumbnail for eBay and Online Reputation Systems

25 2005 May

eBay and Online Reputation Systems

Just a few weeks ago I got my blue star on Ebay.  Aside from signifying that I’ve now successfully bought or sold 50 pieces of...

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