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I might be wrong, but …

Living in DC, one of the things that you become very used to is the qualifying statement.  A huge number of people in this town are either lawyers, politicians or aspiring politicians.  For any of these professions, it doesn’t pay to get caught in absolutes.  No matter what you believe, every statement must be qualified by some kind of disclaimer.  Imagine if marketing messages were like this – having to apologize for their existence before being used.  How much credibility would any of them have?

The point is, good marketing means you have to believe what you are saying – and be willing to say it without apology.  Making a powerful statement is of paramount importance, even if you have to back off of it later … something Seth Godin clearly understands with the titling of his new book "All Marketers are Liars."  Later in the book, he talks about storytelling and how good marketers can fit their stories into an audience’s world view.  But the power is in the title.  Don’t be afraid of offending someone’s world view, or being everything to everyone.  Success goes to those willing to make a stand.

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About Rohit

A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

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For more than a decade, Rohit Bhargava has been inspiring audiences at NASA, Disney, Schwab, Microsoft, SXSW, Coca-Cola and hundreds of other clients with his signature non-obvious keynote presentations. He is a master at weaving recent stories into his talks in a way that helps audiences better understand the world today, while also preparing to lead the future.

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#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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