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Today’s Adotas email newsletter carried the story of JupiterResearch’s new initiative they are calling their "Social Marketing" service. The offering is described in the language below and is further explored in a launch announcement blog post from Emily Riley, their lead analyst: Social Marketing helps companies capitalize on cutting-edge marketing techniques. Through best-practice analysis and … Read more
Product placement is hot in Hollywood and television right now. Fueled largely by advertiser’s fear of consumers fast forwarding through their ads, product placement deals are popping up everywhere. Related to this trend is the rise of "Advertainment," in which advertisers focus on creating entertaining branded content. This is not about simply placing your brand … Read more
The virtual world has been getting a lot of coverage in the real world these days. Second Life is becoming the new poster child for the rising popularity of avatars and virtual personalities that real people are taking on, and every day it seems there is a new development that causes those in marketing and … Read more
A passage I read several years ago from Steve Martin’s wonderful play, Picasso at the Lapin Agile always stayed with me as a great example of the power of focusing a marketing strategy on influencers: Today it’s easy to see this phenomenon repeated all over the world as the power of social media continues to … Read more
Everywhere you turn online there is another site that introduces new ways to find that special someone. From personality profiles on eHarmony to focusing on finding "recreational" friends on sites like AdultFriendFinder.com – there seems to be some online service for everyone. Public perception of online dating, too, has changed from assuming it was just … Read more
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz A quick look at any marketing industry publication over the last few weeks will yield more than a few examples of how authors and publishers are getting smarter about marketing. As more and more outlets compete for … Read more
In a promotion for charity announced yesterday and noted on the Cancer Blog, Ritz Camera will partner with Carmen Electra to promote two new printing services, standard square print sizes of 5" and 6", and the ability to also get large prints in 1 hour (previously unavailable). Aside from the interesting partnership with Head for … Read more
Several weeks ago, I had the chance to speak with Jeff Taylor (founder of Monster.com) about Eons.com, his latest venture launching today. The site is targeted to the increasingly influential group of boomers aged 50+ who are now either contemplating retirement or engaged in "active retirement." Aside from the new advertising opportunities the site offers, … Read more
In yet another example of bad blog news for Dell, the NY Times carried a feature piece this weekend about their spontaneously combusting laptop. Unfortunately for Dell, there are some photos running around online of the combustion, and it is growing in a Kryptonite bike lock kind of way. The company line at the moment … Read more
Ten years ago, a good domain name was the most important thing in the world. Companies bid millions of dollars to get the right domain name, legal battles ensued over who should rightfully own a domain, and registering the right domain name was usually the first step in launching a company, campaign or new tagline. … Read more
Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 09/24!
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
