Blog Header
The Insights Blog

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

Google Launches the DaVinci Code Quest

I2m_davinciquest_1 One of the surest ways to confirm your uber-geek status is to be able to solve riddles, puzzles, and other mental challenges.  Google first made it’s mark in this world with their innovative recruiting billboards in the valley designed to drive techno-geeks to a secret URL to test their intellect in order to get a job with Google.  It was the ultimate filter that only the smartest candidates would be able to pass – and those that did "won" an interview with Google.  You have to appreciate a company that understands and fosters what makes it’s people and culture unique.  In another example of this, Google is working with Sony Pictures and just launched the DaVinci Code Quest, an irresistable series of games and mental puzzles designed to get people to think of themselves as mystery solvers and build anticipation for the upcoming release of The DaVinci Code Movie.  The site launched yesterday and will run over the next 24 days and present new puzzles every day at varying levels of difficulty.  The smartest part of this promotion (aside from how nicely it ties to Google’s brand essence) is how integrated the puzzles promise to be with Google’s products.  To play you need to add the game to your Google homepage.  Erick Schonenfield of the Business 2.0 blog insightfully points out many other opportunities that Google may have to integrate it’s range of products into future puzzles.  In the end, the promotion looks like a winner on all fronts, successfully building buzz for the movie, driving people to the official movie website, engaging users with a highly viral site, and helping spread the word about Google’s many products in the process.  If only every online promotion was this good …

Note: For a great insider summary of details behind this cobranded promotion between Google and Sony, check out John Battelle’s post based on his conversation with Marisa Mayer from Google.

1 thought on “Google Launches the DaVinci Code Quest”

  1. Such stupid brain-dead puzzles. The author of the blog on googleblog says that he designed 200 puzzles in college before he got exhausted. Looks like he’s still exhausted. What happened to those 200 puzzles? Are they in these 24 puzzles? My cat can solve these jokes.

    Reply

Leave a Comment

Vector Smart Object

About Rohit

A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

Rohit Bhargava About (1)

Speaking

Do you need a speaker that can help your audience be more innovative and anticipate the future?

For more than a decade, Rohit Bhargava has been inspiring audiences at NASA, Disney, Schwab, Microsoft, SXSW, Coca-Cola and hundreds of other clients with his signature non-obvious keynote presentations. He is a master at weaving recent stories into his talks in a way that helps audiences better understand the world today, while also preparing to lead the future.

Non Obvious Insights
Layer 97
Non Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

Books

#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Vector Smart Object

Contact

Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

About You

What Are You Contacting Us About*:

Your Message