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Photography has been a passion of mine for a very long time. When I was younger, I had considered having a career as a photojournalist, but over time that slowly morphed into just a passionate hobby. Now I consider myself among the category of "prosumers" that are willing to spend money, time and effort on … Read more
As a marketer, I should be in love with Apple. After all, I have an iPod and a Mac at home – and Apple’s marketing success offers lessons for anyone wanting a great case study on how to position products, launch them into the market, and use distinctive product design to connect with consumers. Getting … Read more
Karl over at ExperienceCurve posted an interesting question for bloggers yesterday about how you would react to getting free products as a blogger and what sense of obligation you might feel. Nokia is experimenting with this, and just about every consumer products brand I work with is considering it and trying to find the right … Read more
This past weekend I was moderating a panel at CommunityNext, a smart event focused on everything about online communities coordinated by Noah Kagan. The event was a fun gathering of extremely smart folks from some of the hottest online communities today – and panelists/speakers shared many great thoughts on topics ranging from how to be … Read more
The Superbowl is the real start to the new year for the advertising industry. Just as the Chinese new year comes on a delay from the celebration of January 1st, the Superbowl manages to turn public attention to advertising in a way that is far beyond the other 364 days of the year. As the … Read more
For any marketer still questioning the value of blogs and social media for their brand and customers, here’s a case study worth paying attention to. Mahindra has been getting some great press recently for stealing market share from Deere. Aside from the impressive fact that they have managed to take on a longstanding "American" brand … Read more
For those that haven’t been keeping up on their Aussie daily news ticker, today is Australia Day – and to celebrate, Google has launched an innovative campaign where they have been photographing Sydney Harbor from the skies through the course of the day and posting images on a mashup site for anyone to see. The … Read more
In a rare move, I am actually posting two days in a row about real client projects (I know, it’s shocking). For those who know me and this blog, I don’t often talk about client work – mainly because our corporate blogging policy prevents it, and much of our work is either confidential or we … Read more
I am in New York today working on an interesting project for Aveeno where we have commissioned Julian Beever to create a three dimensional pavement painting as part of the skincare brand’s support for the social marketing campaign – Keep America Beautiful. For those unfamiliar with Julian’s work, he is known as the "Pavement Picasso" … Read more
Everyone has brands that they are passionate about. Yahoo’s dedication to launching 100 "Brand Universes," the success of marketing concepts like "Lovemarks" and the rise of consumer generated media are just a few of the symptoms that would point anyone towards this conclusion. Yet we all know that there are levels of brand enthusiasts. There … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
