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Brands & Branding

post thumbnail for R-E-S-P-E-C-T: The Secret of Success for "24"

16 2007 January

R-E-S-P-E-C-T: The Secret of Success for "24"

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz As just about everyone knows, the season...

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post thumbnail for Airport Security Bins and 10 Other Spots We Need Advertising

12 2007 January

Airport Security Bins and 10 Other Spots We Need Advertising

Apparently, the latest "innovation" in advertising is offering up ad space on the bottom of those security bins used in every airport.  Despite fears that...

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post thumbnail for The iPhone Controversy and Apple's Big Brand Challenge

11 2007 January

The iPhone Controversy and Apple's Big Brand Challenge

Every news media outlet and just about every blog in the universe is buzzing about Apple’s big iPhone announcement Monday at MacWorld.  It has been...

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post thumbnail for Are you Going Beyond Tabasco?

09 2007 January

Are you Going Beyond Tabasco?

I like my food spicy.  The problem is, for most restaurants – it just doesn’t pay to make food really spicy.  If it is, a...

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post thumbnail for A Recap of 2006 on Influential Interactive Marketing

27 2006 December

A Recap of 2006 on Influential Interactive Marketing

Let’s start with a warning … this is the "clip show" post where I recycle a lot of old material so if that causes you...

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post thumbnail for Joining the 9 Rules Marketing Community

21 2006 December

Joining the 9 Rules Marketing Community

9 Rules is an online network of blogs dedicated to uniting bloggers passionate about their efforts in many different categories.  For more than a year,...

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post thumbnail for The Best College Admissions Website Ever?

09 2006 November

The Best College Admissions Website Ever?

After reading a post on one my favourite marketing blogs, Ypulse – I was recently pointed to the George Mason University admissions website, MasonMetro which...

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post thumbnail for Dove's Evolution of Beauty Campaign Goes Viral on YouTube

20 2006 October

Dove's Evolution of Beauty Campaign Goes Viral on YouTube

Dove’s Campaign for Real Beauty has been one of the most talked about campaigns of the year, earning praise from people in the advertising world,...

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post thumbnail for Business 2.0 Unveils New Strategy: All Journalists Must Blog

04 2006 October

Business 2.0 Unveils New Strategy: All Journalists Must Blog

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz At the extremely well attended M-Squared marketing...

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post thumbnail for How Brands Participate in the Conversation at OMMA East

26 2006 September

How Brands Participate in the Conversation at OMMA East

For the last two days, as most interactive marketers know, there have been two dueling interactive marketing conferences taking place in downtown NY about 5...

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post thumbnail for 5 Reasons the NFL is the Dominant Sports Brand in America

19 2006 September

5 Reasons the NFL is the Dominant Sports Brand in America

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz About two weeks ago, I was travelling...

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post thumbnail for Verizon Launches Local Casting Call for Fios Fanatics Film

15 2006 September

Verizon Launches Local Casting Call for Fios Fanatics Film

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz The first time I learned about Verizon’s...

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post thumbnail for Competitors Get Smart Online About Taking on Starbucks

05 2006 September

Competitors Get Smart Online About Taking on Starbucks

Starbucks is something of a sensation in marketing circles … mostly due to the fact that they have successfully built a global brand with very...

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