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On the surface, capturing what you are doing on daily, hourly or even minutely (double meaning intended) basis seems like a useless activity. Who has the time to send these incessant "tweets" all day long? As it turns out, lots of smart folks with respectable jobs, but that’s besides the point. Driven by Mark Simon’s … Read more
One of the recent threads of conversation you might have picked up on in several circles is a backlash from bloggers against marketing and PR folks who are pitching them all sorts of irrelevant news items and worthless products. Lots of bloggers are sick about it, and though I’m probably more forgiving than other bloggers … Read more
For all of the criticism about Technorati’s inconsistent ranking figures or recent team changes, the one thing the site has intuitively understood from the beginning is the inherent desire for bloggers to be ranked. Though there are lots of industry based lists (such as the Power150, Viral Garden Top25, and Peter Kim’s newly launched M20) … Read more
One of the hottest videos on YouTube this past year is the Battle at Kruger video featuring the amazingly watchable battle of lions, crocodiles and buffaloes on a Safari. The video is nearing 8 million views in just a few months, and is an obvious prediction to take over the crown from the Free Hugs … Read more
Blogs are an evolution, and keeping it up is a big commitment. Usually you end up focusing on just creating new content on some sort of consistent interval, but the biggest problem with keeping a blog up to date is revising all those elements you once thought you would use, but now realize are not … Read more
There have been rumours flying this week that Time Inc. is going to be shutting down Business2.0 magazine and the last publication will be the September issue this year. Valleywag is reporting that the magazine has already been shut down – but in another first for Business2.0, it seems Josh Quittner (editor) and several high … Read more
I believe in the power of the people. Not in a political way, because I’m not after your vote for anything. But in a social way that is changing how we find information and how marketers communicate with their customers. Technology is an enabler, but the real shift is in people collaborating and sharing an … Read more
Raise your hand if you have heard the term "blego." Ok, that’s probably not a good experiment since I can’t see you … but it’s an increasingly common word being used to describe the hyperactive egos of many bloggers. It’s becoming a negative word, often referring to the qualities of some bloggers to be judgemental, … Read more
In what may go down in history as one of the biggest integrated movie marketing efforts in the history of Hollywood, the pre-promotion for the upcoming Simpsons Movie is in full swing right now. Unlike many other Hollywood promotions, the marketing for the Simpsons movies is going beyond billboard and print, beyond television, and beyond … Read more
Today the Wall Street Journal published a piece about our upcoming branded entertainment campaign that we are officially launching tomorrow for Hellmann’s in partnership with Yahoo! Food. Not surprisingly, the site is going to be supported by a large online ad buy across Yahoo and we are doing lots of related PR activities with the … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
