07 2007 September
The Ogilvy Blogger Outreach Code of Ethics (Beta Version)
One of the recent threads of conversation you might have picked up on in several circles is a backlash from bloggers against marketing and PR...
Read Now27 2007 August
Why Everyone Hates To Love Technorati (But Does Anyway)
For all of the criticism about Technorati’s inconsistent ranking figures or recent team changes, the one thing the site has intuitively understood from the beginning...
Read Now08 2007 August
Behind the Scenes At The Battle of Kruger
One of the hottest videos on YouTube this past year is the Battle at Kruger video featuring the amazingly watchable battle of lions, crocodiles and...
Read Now25 2007 July
5 Ways To Improve Your Blog
Blogs are an evolution, and keeping it up is a big commitment. Usually you end up focusing on just creating new content on some sort...
Read Now20 2007 July
A Call to Keyboards: Save Business2.0 Magazine!
There have been rumours flying this week that Time Inc. is going to be shutting down Business2.0 magazine and the last publication will be the...
Read Now16 2007 July
Librarians Blogging And The Birth Of Library 2.0
I believe in the power of the people. Not in a political way, because I’m not after your vote for anything. But in a social...
Read Now12 2007 July
A Basic Lesson On Marketing To The "Wego" (Web Ego)
Raise your hand if you have heard the term "blego." Ok, that’s probably not a good experiment since I can’t see you … but it’s...
Read Now09 2007 July
The Complete Gallery Of Simpsons Movie Marketing
In what may go down in history as one of the biggest integrated movie marketing efforts in the history of Hollywood, the pre-promotion for the...
Read Now27 2007 June
Hellmann's Takes Search For "Real Food" Into Blogosphere
Today the Wall Street Journal published a piece about our upcoming branded entertainment campaign that we are officially launching tomorrow for Hellmann’s in partnership with...
Read Now12 2007 June
The Complete Guide to Short Term Blogging
One of the most challenging aspects of blogging that hold many companies and individuals back from jumping into starting their own blog is the ongoing...
Read Now07 2007 June
Rebranding And Announcing A New Book Deal
This blog quietly turned two years old about two weeks ago – and though it was tempting to do a post just about that, there...
Read Now28 2007 May
US Government Uses Blog Summit to Foster Discussion on Pandemic Flu
Consider this a fair warning – this week I will often be blogging about client work as I contribute to the Climate Response Blog. As...
Read Now25 2007 May
Rohit Bhargava: Social Media Today Podcast Just Launched!
Last week I was invited to do a podcast interview as part of the Social Media Today Weekly Podcast series being put together by Maggie...
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