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I have heard that once a "hot new technology" makes it onto the cover of Business Week, it’s already on the road to mainstream. Blogs have been heading that way since all the publicity during the 2004 election around the "citizen journalists", and even before. But do they matter outside politics? Apart from providing information, … Read more
A new report from eMarketer offers some new data in answering one of the most often asked questions in our industry: does time of day really matter for email marketing? The report notes: 41% of Americans check email first thing in the morning 18% check email right after dinner 14% check email right when they … Read more
This past weekend I went out to a local antique market to find a gentleman selling hundreds of old advertisements from magazines over the last 60 years, framed and mounted. I bought one for a Hartmann Wardrobe Trunk … a great illustrated ad with more than a paragraph of descriptive copy. In fact, all the … Read more
From discussion boards and newsgroups to blogs to podcasting … new forms of content creation are evolving the user-contributed "DIY" model of the Internet. I posted earlier about online photo albums as a symbol of the growth of content sharing online among the general online population. Blogs and podcasting are part of this trend, which … Read more
Yahoo! Group on VideoBlogging – A large user community of videobloggers and a great way to uncover what’s new in the world of videoblogging. VLogging 101 – An online tutorial to creating your own Vlog FireANT – A popular online RSS video aggregator and media player Steve Garfield – Video Blog of a relatively well … Read more
Non-Obvious is my Wall Street Journal bestselling trend series about learning to use the power of curation to transform your business and predict the future.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company, and the author of six best selling business books including the Wall Street Journal best seller Non-Obvious.
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Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
