As Featured In:
Webby
AdAge
HBR
WSJ
Rohit Bhargava 
This week my Future Normal co-author Henry and I announced a bold new partnership with LEGO to create a series of limited edition future-thinking sets inspired by trends from our book. The idea was that people could imagine a better future through play. The idea, as my post shared, was just one element of our “bold two … Read more
Back in early Fall of 2023, Glamour magazine launched a series of articles on the topic of “bridesmaid burnout.” Inspired by the spiraling demands of time, money and emotional labor heaped upon bridesmaids, the series collected advice on everything from asking about financial expectations to how to decline being a bridesmaid without killing your friendship. Are modern bridesmaids unwilling to just … Read more
LinkedIn can be a cringey place. As a “jobs board with a social network layered on top of it,” the platform has a consistent stream of people posting about their professional lives in moments of transition, desperation or elation. As a result, we all consistently end up on the receiving end of everything from self-congratulatory posts … Read more
Nearly every faith now has several chatbots trained on religious texts and designed by technologists with the ambitious belief that these could make religion more approachable and accessible for a new generation. An article from this month’s Scientific American magazine notes that in addition to allowing anyone to seek spiritual guidance from bots that promise to offer … Read more
The widely publicized death of local news has created a knowledge and truth void when it comes to very important public questions. Like how are your tax dollars being spent? And what decisions are being made on a local level that affect your life and your community? Unless you happen to be a citizen with a deep … Read more
The promise is appealing. Just put your desired holiday destination into an AI travel planning tool and it can quickly generate a sample itinerary with all the must-visit sights from a certain destination. Yet as one journalist found when doing a test of AI as a trip planning assistant, there are some pretty big tradeoffs you’ll … Read more
Seat reclining does not improve your leg room. That’s just one of the underappreciated truths about airplane seats that seems like it needs to be said repeatedly out loud for traveler’s benefit as we head into the busy Spring and Summer travel seasons. If you have suffered through having an unexpectedly reclined seat shoved toward … Read more
Pasta boxes are the perfect packaging to reuse. Pasta leaves no residue, and the boxes are generally large enough to fit other items. That’s clearly the inspiration for a new campaign from Barilla that promotes box reusability in time for Global Recycling Day. The campaign casts tidying guru Marie Kondo as the spokesperson and their campaign video starts … Read more
Who doesn’t love that new car smell? The problem is, eventually it will wear off and then your car smells like something else. And if you happen to have two teenage boys, that something else usually isn’t too good. Lincoln has a creative solution, as they recently announced on the 2024 Nautilus they partnered with perfumiers … Read more
About a decade ago in a Facebook post, Mark Zuckerberg once wrote “we thought it would be fun to make a feature that has no specific purpose.” He was describing the much-ridiculed Facebook “Poke” button which was retired but now may be making a bit of a comeback. The thing people simultaneously loved and hated about it was … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.
In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
