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For the past few weeks, I’ve been recording a series of interviews with some of the most successful people in the world of publishing. On July 8th, I will be hosting my own Non-Obvious Virtual Summit on Book Marketing entirely for FREE (see more details below). Register for the Virtual Summit NOW >> Aside from the summit, … Read more
To understand the world, most of us rely on news media. The problem is, it’s hard to know what to trust. It’s an issue that we often hear described as “fake news,” but the real issue may be what we call “news” in the first place. Read this story and all the others from my … Read more
It’s been a busy week with my last night’s inaugural edition of my new Non-Obvious Virtual Summit which focused on the Future of Learning (watch the replay here). And a double header today with a SXSW Session virtual keynote at Noon EST, followed by another episode of my new Non-Obvious Insights Show (video below). There are some good … Read more
There is a little bit of everything in this week’s email, from robotic dogs enforcing social distancing to jazz hands replacing handshakes. Last week I also started a video show to share my thoughts on these stories as well as giving you an inside look at some of the stories that didn’t make it into … Read more
After writing my weekly email newsletter for just over four years, one of the questions I’m most often asked about is the stories that didn’t make it into my newsletter. I spend hours every week reading and compiling the most fascinating stories to include – but I usually only share around six stories. What about … Read more
One of the most consistent signs of our shifting future is how quickly new jobs and industries are emerging. Even as some fear technology making certain jobs obsolete, there are sci-fi sounding sectors like asteroid mining that are actually becoming reality. What I find more interesting, though, are the jobs which will be created as … Read more
Samsung’s Quiet Innovation That Everyone Ignored This week Samsung launched the world’s first folding phone. They also defied Apple and Google by keeping the 3.5mm headphone jack. This seemingly insignificant choice might be the cleverest part of the entire launch. Sometimes the most “innovative” thing you can do is deciding what NOT to change. Scientists Find … Read more
Why Jose Cuervo Wins With Its All-You-Can-Drink Tequila Train The temptation to create a “Strategic Spectacle” is popular for brands desperately chasing experiential marketing. Usually it leads to short term thinking and limited results. Not for Jose Cuervo, though, as their popular unlimited tequila train has been running for over 7 years. That is what commitment to an idea looks … Read more
The Hotel That Forces You To Take A Digital Detox In Sweden, one hotel has created a stunt designed to encourage you to stay off of Wifi during your stay … by only charging you when you use devices in the room. If you can exhibit self control for the evening in the “Check Out … Read more
Why Every Ski Map Looks The Same This past weekend was a big one for skiing and so this article was interesting and timely – all about the life and work of a man who has drawn hundreds of ski maps for resorts. It is a fascinating reminder that there is beauty in the details of … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
