09 2024 September
3 Insights About the Future of Alcohol
Kantor has a new research summary out about their latest insights into the future of alcohol and there are some surprising takeaways. The report starts with the...
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07 2024 February
New Program at Supermarkets Will Use Facial Scanning to Check Age
Welcome to a case study on why facial scanning is a bad idea. Supermarkets in the UK have been experimenting for the past year with...
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21 2023 December
What Three Beers Can Teach You About Reinventing Your Marketing
Beer is a category that has long been defined by the tastes great less filling debate. As a result, it’s easy to think that disruption...
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25 2023 November
Tokyo Rococo White Aims to Create a Market for Luxury Beer in Fancy Restaurants
In the finest restaurants in the world, beer is rarely served. The reason isn’t because beer couldn’t pair well with great food, but because a...
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14 2019 February
Jose Cuervo’s Tequila Train, Kim Kardashian’s Selfie Strategy and Barbie Focusing On Inclusion | Non-Obvious Insights 02.14.19
Why Jose Cuervo Wins With Its All-You-Can-Drink Tequila Train The temptation to create a “Strategic Spectacle” is popular for brands desperately chasing experiential marketing. Usually it leads to...
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04 2019 February
4 Big Trends From The 2019 Super Bowl Ads That Explain Our Culture
The best part of the Super Bowl experience is always the advertising. That was particularly true this year thanks to another joyless victory by the...
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