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Jose Cuervo’s Tequila Train, Kim Kardashian’s Selfie Strategy and Barbie Focusing On Inclusion | Non-Obvious Insights 02.14.19

Why Jose Cuervo Wins With Its All-You-Can-Drink Tequila Train The temptation to create a “Strategic Spectacle” is popular for brands desperately chasing experiential marketing. Usually it leads to short term thinking and limited results. Not for Jose Cuervo, though, as their popular unlimited tequila train has been running for over 7 years. That is what commitment to an idea looks … Read more

4 Big Trends From The 2019 Super Bowl Ads That Explain Our Culture

The best part of the Super Bowl experience is always the advertising. That was particularly true this year thanks to another joyless victory by the Patriots in quantifiably the most boring Super Bowl ever. As a lover of marketing strategy, the big game always offers a chance to dissect the best and worst of how … Read more

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Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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