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Content featured big this week as new initiatives from GoPro and IBM both received a lot of coverage and discussion. Brands moving into content is nothing new, but the depth and importance of these forays into content are clearly getting bigger and bolder. In other news, the “Millennial Whoop” was sadly unavoidable as a consequence … Read more
The future has been on display for the past few weeks, as new experiences, trials and initiatives from all kinds of brands and startups look to push us forward. As a result, my choices for the best stories to share with you this week take a varied look at these visions of the future, applied … Read more
I am traveling and living in Rio for the next two weeks and curating this newsletter for you from Brazil to share a combination of my favorite under appreciated stories of the week as well as a small second dose of Olympics marketing stories. Next week I’ll be traveling and taking a week off from … Read more
To help you get ready for the games, this week’s insights will feature some of the most interesting, controversial and important marketing stories from the lead up to Rio 2016, as well as a link to a my own curated YouTube playlist of marketing from all kinds of brands from around the world. I hope it … Read more
Legendary ad man David Ogilvy once said that “political advertising ought to be stopped. It’s the only really dishonest kind of advertising that’s left.” I wonder what he would say about the frenzied circus shows of the Democratic and Republican political conventions that have been televised globally these past two weeks. My lead story this … Read more
The big news of Unilever purchasing subscription site Dollar Shave Club for $1B this week probably dominated your newsfeed this week, and one that I had two separate journalists contact me about for comment. Subscription commerce is back in the spotlight for this week, but the more interesting stories this week for me included an … Read more
Based on the dominating news this past week about Pokemon Go, it was tempting to devote this entire newsletter to the subject – but that felt a bit lazy … so instead all five of my top stories on Pokemon Go are aggregated together into one and the rest of this week’s under appreciated stories … Read more
Curating this article to find stories worth sharing with you every week has helped me hone my ability to read (and ignore) stories quickly. As each of us feels more bombarded with demands on our attention – the dangerous truth is that we spend less and less time appreciating the meaning of anything. That’s why this … Read more
Fear dominated the headlines this week as “Brexit” cast a scary spotlight on everything from the future of globalization to the belief gap between the young and old. Thankfully, amidst all the doomsday predictions, there were also plenty of stories of hope – from Unilever’s moves to ban sexism in their advertising to the story … Read more
This week has been all about soccer in my house thanks to the simultaneous scheduling of the Euro Cup and Copa America, so the first story in this week’s email is a wearable tech idea for soccer fans that offers more a more immersive experience. Other stories this week spotlight how AI is being trained … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
