The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

The Hot New Startup That Lets You Sell Your Own Data (And Other Non-Obvious Insights)

This week has been all about soccer in my house thanks to the simultaneous scheduling of the Euro Cup and Copa America, so the first story in this week’s email is a wearable tech idea for soccer fans that offers more a more immersive experience. Other stories this week spotlight how AI is being trained to predict when a couple might kiss, the surprising resurgence of notebooks and why your company might need an Artist In Residence. Finally, a story about a prescient new startup that turns big data into empowerment by letting consumers collect their own and sell it anonymously back to companies raises some fascinating possibilities (and questions) around data, privacy and who really “owns” what you do online.

Want these insights before anyone else? Join my email list to receive a curated collection of the most under appreciated marketing stories of the week and useful insights like these every Thursday – a full 24 hours before they are published on this blog!  

Subscribe Here >>

The Surprising Resurgence Of Notebooks

I have been a believer in the power of notebooks for years, and often give customized “Curators’ Notebooks” to participants in some of my live events. This beautiful article offers validation for anyone who loves their notebooks, as I do, and also gives some useful tips about a few new methods you may want to consider to make your notetaking even more valuable – including the popular new bullet point journaling style. Perhaps the best line of the article, though, is about the beauty of Leuchtturm notebooks and how Moleskines are “so 2010.”  Yes, Evernote is cool and useful but sometimes there’s still no substitute for just putting pen to paper.

Read the full story on New Republic >>

The Startup That Wants You To Sell Your Own Data (And Keep The Profit)

This fascinating interview with Serafin Engel, founder of DataWallet, gives you an inside glimpse at one of the smartest and most timely startup ideas you are likely to see.  The promise is one that many people are trying to solve – how to financially incentivize people to share valuable data with marketers.  The elegant app is the first real solution I have seen to address this need.  It is clearly in high demand, as their waitlist of potential users has almost 20,000 people on it – and the questions it raises around data ownership and who has the right or ability to make money on it are profound and important.

Read the full story on PSFK >>

Does Your Company Need An Artist-In-Residence?

Artists have been woven into business culture for hundreds of years, but this simple article argues that we may be reaching an inflection point where companies in all sectors start bringing artists in house once more.  The fact that this is written for Venture Beat by noted entrepreneur and 500 Startups venture partner, Tristan Pollock also offers a proof point that this is something the startup and investment community may increasingly be paying attention to … and become the next “must have” trend in corporate culture and the evolved workplace.

Read the full story on Venture Beat >>

AI That Predicts When Two People Will Kiss

What happens when you let AI watch hundreds of hours of drama television and films and then ask it to predict when two characters leaning toward one another will kiss? That was the question that drove a research project from one MIT team that discovered a computer could be accurate 43% of the time, as opposed to humans who averaged 71%. While the results show computers have a long way to go in interpreting human intentions, the research is vital as we look to AI to help do everything from powering autonomous cars on the road alongside humans to organizing the world’s information.

Read the full story on CNN >>

The Haptic Shirt For Diehard Soccer Fans

Just in time for the coinciding of two major soccer tournaments, Wearable Experiments announced plans for a “haptic shirt” that allows soccer fans to experience the major plays of the game through vibrations delivered through the shirt. It is just the latest example of how technology could be used to make live sports more immersive, engaging and real … even if you’re all the way up in the top stands of the stadium or perhaps even watching from your own home.

Read the full story on Engadget >>

How Are These Stories Chosen?

Every week I review more than a hundred data sources to curate the best and most under appreciated marketing stories of the week. The aim of this email is to spotlight these “non-obvious” stories, along with a quick take on why they matter for you. I hope you find this email interesting and useful … and am always open to your suggestions on how I might make it better!

Subscribe to get these stories every Thursday in your inbox >>

Leave a Comment

The Non-Obvious Insights Newsletter. Non-Obvious Insights
Layer 97
The Non-Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

Newsletter Subscribe

All Books

#1 WSJ & USA Today Bestselling Author

Rohit is the author of 9 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.


Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!


About You

What Are You Contacting Us About*:

Your Message