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This past weekend I was moderating a panel at CommunityNext, a smart event focused on everything about online communities coordinated by Noah Kagan. The event was a fun gathering of extremely smart folks from some of the hottest online communities today – and panelists/speakers shared many great thoughts on topics ranging from how to be … Read more
There is a problem with every online travel resource out there today – and no one seems to realize it. Over the past decade, online travel resources have been reinventing how people in the US are planning, booking and organizing their trips – all while the role of travel agents has been redefined and in … Read more
The Superbowl is the real start to the new year for the advertising industry. Just as the Chinese new year comes on a delay from the celebration of January 1st, the Superbowl manages to turn public attention to advertising in a way that is far beyond the other 364 days of the year. As the … Read more
This post is not about the iPhone. You might have heard that many people believe the latest innovation from Apple will not only revolutionize the mobile phone industry, but maybe even the future of mobile marketing. Whether it does or doesn’t, in the short term, it’s easy to forget that ideas for innovation may come … Read more
Like anyone else, I find Steve Job’s product launch presentations to be mesmerizing. Apple is certainly getting their mileage out of his typically irresistable keynote performance from Macworld, where Jobs announced the iPhone – marketing the download from the homepage of the iTunes store and probably getting millions of downloads already. Yesterday evening, I also … Read more
Once upon a time I used to focus my efforts on helping my clients create great user experiences. I even wrote a Masters level thesis on User Interfaces and the user experience. Somewhere along the way, I realized that my real passion was in marketing – but those days of architecting usable interfaces comes in … Read more
I like my food spicy. The problem is, for most restaurants – it just doesn’t pay to make food really spicy. If it is, a large number of customers will send it back, and once you’ve added the spices, you can’t remove them. So the safe solution for most restaurants is to offer a way … Read more
Last night Bill Gates shared his vision of the future to kickoff the Consumer Electronics Show – and focus attention during the annual gadget-fest on the role of Microsoft’s Vista in how consumers will be using electronics and technology in the coming year. Not surprisingly, his focus was on "connected experiences" and how the vision … Read more
Let’s start with a warning … this is the "clip show" post where I recycle a lot of old material so if that causes you extreme pain, please close this window now and come back tomorrow. For all the rest of you, it’s the holidays and a quick glance around the marketing blogosphere will show … Read more
I am a big fan of tagging as a way to organize content, save my bookmarks on del.icio.us, and optimize content for consumption on social media sites. Yet I have also written before about the inherent difficulties of tagging (suggesting that a TagWiki might be the solution). The biggest issue is that multiple people can … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
