08 2006 May
The Arrival of Product Placement on Blogs
Anyone in the marketing and advertising industry has probably followed the evolution of product placement on TV and in films with interest. With the Tivo...
Read Now24 2006 April
The Importance of a Movie Theater Website
Searching for a movie this weekend, I cursed my way through yet another painful online experience dealing with AMC Theaters. The main problem, in their...
Read Now20 2006 April
Wikipedia No Longer Defines the Wiki
Part of the appeal of the Wikipedia phenomenon has been that in a group edited model, it is more likely that individual biases in writing...
Read Now07 2006 April
What's In Your Firefox?
I love Firefox. From its signature "tabbed browsing" to its open source heritage – Firefox has experienced huge growth thanks to the legions of brand...
Read Now05 2006 April
A New Way of Sharing Patient Opinions Online
The phenomenon of Internet users sharing their opinions about products and services online is well into the mainstream now, with large etailers like Amazon.com encouraging...
Read Now21 2006 March
Are Domain Names the Next Tagging Phenomenon?
Tagging is in right now. From a network for teens to Yahoo’s purchase of del.icio.us and Flickr … everyone in the industry is betting big...
Read Now10 2006 March
Spun and Peerflix – Online DVD Trading Then & Now
One of my favourite holdover sites from the dot-com era that is still around today is Spun.com. I have always loved the idea of creating...
Read Now06 2006 March
GMC's New Viral Campaign Fails to Deliver
In times square this weekend, I spotted a long billboard with mathematical equations and schematic drawings along with the cryptic URL – www.beyondthedrawingboard.com. Unfortunately, a...
Read Now14 2006 February
Making A Successful Restaurant Website
Like many last minute males, I spent last night searching online for restaurants in the Washington DC area to plan that perfect last minute romantic...
Read Now19 2005 October
BLOG = Better Listing On Google
Shawn Gold shared this great soundbite at the AdTech conference in Chicago more than a month ago, and it stuck with me as a wonderful...
Read Now19 2005 September
Going Horizontal on the Internet
Most everything outside of the Internet is vertical. We walk upright. Skyscrapers are, well, sky-high. Books are printed in portrait sizes. Memos, printouts, legal documents...
Read Now13 2005 September
The New Gap.com Focuses Between Browsing and Buying
The unending focus on converting "browsers to buyers" has become a mantra for retail ecommerce sites driving an increasingly formulaic approach to interface design. Select...
Read Now30 2005 August
360 Degree Digital Influence
Though I consider myself a marketing-guy at heart … the past few years of my career have been spent working first in advertising agencies, and...
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