Blog Header
The Insights Blog

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

The New Focuses Between Browsing and Buying

The unending focus on converting "browsers to buyers" has become a mantra for retail ecommerce sites driving an increasingly formulaic approach to interface design.  Select a type of product, filter by brand, price, or size, select the one you think you want, and add it to your cart.  Unfortunately, this negates the more frequent task of honing in on what you think you want, seeing a description and then going back to the original narrowed down list to see another product.  Well designed sites, like, and make it easy to get back to the list that you were on previously — recognizing the user’s reliance on the back button and making the task of going back easier.

I2m_gap_quicklook But what if you eliminated the need for the back button by focusing on the activity between browsing and buying?  The point where users need more information, but are also likely to need to return to their original list quickly.  The newly released version of seems to have an answer that is winning the site redesign all kinds of admiration from the press.  Their "Quick Look" feature lets users hone in on a product, see photos, what sizes are in stock (very important) and order, all without leaving the main screen.  While this nifty interface does raise some question marks in terms of accessability for users with more limited systems, the arguable defense is that people with very old machines are unlikely to be shopping for clothes online anyway.  For those who are,’s interface could very well represent the leap of simplicity that others will have to duplicate in order to maintain online etailing string of recordbreaking holiday season sales.

Leave a Comment

Vector Smart Object

About Rohit

A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

Rohit Bhargava About (1)


Do you need a speaker that can help your audience be more innovative and anticipate the future?

For more than a decade, Rohit Bhargava has been inspiring audiences at NASA, Disney, Schwab, Microsoft, SXSW, Coca-Cola and hundreds of other clients with his signature non-obvious keynote presentations. He is a master at weaving recent stories into his talks in a way that helps audiences better understand the world today, while also preparing to lead the future.

Non Obvious Insights
Layer 97
Non Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.


#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Vector Smart Object


Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

About You

What Are You Contacting Us About*:

Your Message