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In a recent ad that Burger King just started running, NASCAR champion Tony Stewart teaches a course to other celebrities about only endorsing brands and products they actually believe in. The ad features Eric Estrada selling his own line of Estrada sunglasses, and an overly botoxed Carrot Top (the comedian) selling his own Carrot Crusher … Read more
Earlier this month, the IFC channel launched a new three part mini-series called Bollywood Hero that featured the story of an American actor (Chris Kattan) who decides to leave Hollywood for Bollywood to become a leading man. The show aired in early August and has been replaying on the channel since then. I found it … Read more
Last month an unlikely underdog stunned the marketing world at the International Cannes Advertising Festival. At the show, a single marketing campaign took home a Grand Prix award in three categories simultaneously–direct, cyber and PR– something that had never happened before in the 50+ year history of the show. Contrary to what you might expect, … Read more
Earlier this week, the USPS created an engaging tool on their site called the “Virtual Box Simulator.” It is relatively simple to use – you print out an icon and when you visit their site and launch their tool, the icon is recognized through your webcam and what seems like a holographic version of a … Read more
One sunny afternoon just over ten years ago, I was backpacking through Ireland and met a fellow traveller on the steps of one of the bridges that cross the River Liffey. We had both just graduated from college a few weeks earlier and spoke for hours about life after college. Then we exchanged addresses and … Read more
There are generally three kinds of ideas. The most popular two are the ones that you act on right away and those that you never do anything about. Those are the majority. Most of us love the third kind. Those are the ideas that are too big or complex or important to do quickly, but … Read more
Yesterday evening I co-hosted a tweetup in New York City where Ford was unveiling the new Ford Fiesta and a brilliantly conceived social media program to get 100 influencers to take the car on an extended test drive for 6 months as part of the Ford Fiesta Movement. The event was a gathering designed to … Read more
Tired of 2009 predictions yet? I’ve had no less than a dozen requests to contribute to compilations of predictions for the next year and have participated in a few. So, clearly I’m part of the problem if you’re up to your ears in predictions from bloggers about what the next year will hold. Sometimes in … Read more
It started with a simple email from Peter. An invitation to contribute some thoughts to a collaborative blog post talking about the future. It’s a good topic on this 15th day of the last month of the year, a mere two weeks until we welcome 2009. Which may explain why when Peter Kim from Forrester … Read more
A recently released book that I contributed to asked the question with it’s subtitle, "why don’t they get it?" It’s a fitting question today, as brands are often divided into those that understand the power of conversation and those that don’t. Slowly, however, brands are adding their names to the ranks of those that get … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
