06 2025 January
How 2025 Could Become The Year of Reuse
Every time I would visit India growing up, one sight would fascinate me as we traveled the roads was the number of old Ambassador black...
Read Now26 2024 December
The Biggest Question from the Influencer Suing Another Influencer for “Copying Her Vibe”
Two influencers meet at a fancy hotel in Austin to collaborate on some social media posts. That’s how the story started but it quickly goes...
Read Now26 2024 November
The Non-Obvious Book of the Week: Pretending You Care by Norm Feuti
As we head into a holiday season, the Black Friday deals are already getting published out there and you might be thinking about heading out...
Read Now04 2024 September
Why Branded Reselling Platforms That Allow Customers to Sell Old Products to Each Other May Be Better Than Ebay
Sustainability-first brands like Patagonia have taken their commitment to reuse to the furthest extreme by creating an entire ecommerce experience dedicated to allowing their customers...
Read Now13 2024 June
The Unpredictable Gamble of Collecting Vintage Toys
If you are a child of the 80s, this week’s story of the latest vintage toy to sell for over half a million dollars (a Star Wars...
Read Now25 2024 April
Detroit Rides “Post Bankruptcy Energy” To Become America’s Most Unlikely Boomtown, According to WSJ
About ten years ago, no one would have said the city of Detroit would be sitting at the perfect crossroads of multiple urban trends. Around...
Read Now24 2024 April
Why Amazon Is Filled with Garbage Ebooks and How They Could Fix It
An article from Vox this week explored why exactly Amazon is filled with so many garbage ebooks, and the answer is infuriatingly straightforward. AI makes it...
Read Now05 2024 April
The Disturbing Truth About How Trader Joe’s Sources New Products
Trader Joe’s doesn’t seem like an evil brand. Their personality-driven backstory offers an irresistible underdog mentality that drives rabid brand fans who celebrate every new product arrival. Unfortunately,...
Read Now04 2024 March
Getting Ready For The Dynamic Pricing Future Of All Things
This week Wendy’s unintentionally stirred up some trouble as headlines popped up online that the fast-food chain was testing “surge pricing” similar to Uber where...
Read Now10 2024 February
New RXBands Offer a Secret Stretch Code and a Marketing Case Study
Here’s something you probably haven’t seen before … a protein bar company launching a discount code promo that only appears once on an exercise band...
Read Now07 2024 February
New Program at Supermarkets Will Use Facial Scanning to Check Age
Welcome to a case study on why facial scanning is a bad idea. Supermarkets in the UK have been experimenting for the past year with...
Read Now02 2024 January
How Sound Boxes Are Accelerating Digital Payments Across India
Digital payments are easier than ever in India, but what if you’re a street vendor who accepts them but doesn’t read or write? How could...
Read Now09 2023 December
Microsoft Turns the “World’s Most Viewed Picture” into an Ugly Holiday Sweater
“It looks good on a monitor, but better on you.” That’s the legendary tagline for this soon-to-be iconic ugly holiday sweater featuring the “world’s most viewed picture,”...
Read Now