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Let’s start with a warning … this is the "clip show" post where I recycle a lot of old material so if that causes you extreme pain, please close this window now and come back tomorrow. For all the rest of you, it’s the holidays and a quick glance around the marketing blogosphere will show … Read more
In Jaipur at the Alsisar Haveli, I met a young puppetmaster and his ten year old brother. Together they performed puppet shows outside the main restaurant at the Haveli, with the older brother expertly controlling the puppets with every finger of both hands behind a curtained backdrop, and the younger brother playing the dholak in … Read more
On Friday last week, there was a great piece by Julia Beizer in the Washington Post Express about a different category of fantasy games that offer an alternative to Fantasy Football. Now officially giving up on my Fantasy Football team after losing my two star players in back to back weeks to season ending injuries, … Read more
When I first wrote about visual search more than a year ago, it was all about a new type of search interface that would allow you to see results contextually through a more visual interface rather than a simple text listing of results. Visual search, at that point, was all about improving the interface to … Read more
In this month’s issued of Wired Magazine, there was a profile of Soundbombs, an innovative new concept designed to merge audio with physical experiences to bring a new dimension to just about anything from billboards to art. As unique as the concept is, the distribution strategy is even more so … with Felix Beck, creator … Read more
Dove’s Campaign for Real Beauty has been one of the most talked about campaigns of the year, earning praise from people in the advertising world, as well as from real consumers for representing something different to the typical fashion advertising. By focusing on the distorted perception of beauty that much of the fashion industry is … Read more
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz The first time I learned about Verizon’s new FiOS service was not online (though they have a great site), but at a festival event near where I live in Virginia. At the event they had the typical … Read more
Office comedy is a niche that has been evolving since Scott Adam’s Dilbert cartoons essentially created the genre in 1989. For many people stuck in boring jobs, working with idiots, or otherwise feeling underappreciated at work … office humor has provided an antidote. The trend towards poking fun at office related dysfunction has inspired the … Read more
Product placement is hot in Hollywood and television right now. Fueled largely by advertiser’s fear of consumers fast forwarding through their ads, product placement deals are popping up everywhere. Related to this trend is the rise of "Advertainment," in which advertisers focus on creating entertaining branded content. This is not about simply placing your brand … Read more
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz As TV marketers start to get ready for the new fall season of TV shows, the challenge of introducing new shows is the same as it ever was. Marketing a television show is steadily taking more and … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
