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A Recap of 2006 on Influential Interactive Marketing

Let’s start with a warning … this is the "clip show" post where I recycle a lot of old material so if that causes you extreme pain, please close this window now and come back tomorrow.  For all the rest of you, it’s the holidays and a quick glance around the marketing blogosphere will show … Read more

Idea Bar: Marketing with Soundbombs

In this month’s issued of Wired Magazine, there was a profile of Soundbombs, an innovative new concept designed to merge audio with physical experiences to bring a new dimension to just about anything from billboards to art.  As unique as the concept is, the distribution strategy is even more so … with Felix Beck, creator … Read more

Idea Bar: Printable Micro-Region Maps

I hate unfolding maps.  That’s where this Idea Bar post starts, because unfolding maps and trying to pinpoint your location is near impossible on those huge maps available from AAA or many others.  Google Maps and Mapquest are ideal solutions for turn by turn driving directions from one place to another, but they fall far … Read more

IdeaBar: Mobile Marketing with Virtual Hugs

One of the more interesting reports to come out of Wired’s NextFest event held in NY this past weekend was about a wearable technology company called CuteCircuit and their "hug shirt."  The shirt uses bluetooth technology or mobile messaging through SMS to relay the sensation of a hug from one wearer to another anywhere in … Read more

IdeaBar: Travel Guides On Demand

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz In the midst of planning a trip to India, I am in the process of doing what countless others do when planning a trip nationally or internationally … browsing the bookshelves and looking for the best books … Read more

Idea Bar: The Mobile Sales Assistant

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz It seems like everyone has a mobile phone.  More than the iPod, more than the Blackberry, the mobile phone is becoming lifeline that people can’t (or won’t do without).  The rising ubiquity of the mobile phone offers … Read more

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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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