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I have a profile on just about every social network that I can find. That doesn’t mean I use all of them, of course, but I am starting to run into a very interesting problem that I have to assume others are running into as well. The problem is keeping my social network synchronized. I … Read more
Gizmodo just posted a piece about how H&M is using semacodes imprinted onto Billboard ads in Europe for clothes to allow consumers to purchase an item of clothing directly from their phone. I am a big fan of the promise of semacodes for marketing because they can offer a reliable way to let consumers interact … Read more
I love magazines. For someone who lives a good part of their life online, I read and subscribe to an oddly high number of them as well. Of course, I could access most of the content from all these magazines online for free – but I do believe the experience of having a magazine that … Read more
This past weekend I spent most of the day on Saturday at home waiting for a delivery. The promised window was between 11 and 2 … and not surprisingly, 2pm rolled around with no delivery in sight. The delivery was from Home Depot, but it just as easily could have been any furniture or appliance … Read more
Over the weekend I revisted ShootExperience, a site that has the really interesting premise of getting people together in a single location at a set time to photograph in a community and share images. Describing their mission as "helping people to rediscover their everyday environment and lives through photography," the site has launched the Connective … Read more
There is a restaurant at the Hard Rock Cafe in Las Vegas called Mr. Lucky’s 24/7. As the name suggests, it’s open all the time every day – but that’s hardly unique in Las Vegas. Their menu is like most other menus at cafe restaurants in hotels … serving the usual entrees coupled with the … Read more
The Superbowl is the real start to the new year for the advertising industry. Just as the Chinese new year comes on a delay from the celebration of January 1st, the Superbowl manages to turn public attention to advertising in a way that is far beyond the other 364 days of the year. As the … Read more
This post is not about the iPhone. You might have heard that many people believe the latest innovation from Apple will not only revolutionize the mobile phone industry, but maybe even the future of mobile marketing. Whether it does or doesn’t, in the short term, it’s easy to forget that ideas for innovation may come … Read more
Let’s start with a warning … this is the "clip show" post where I recycle a lot of old material so if that causes you extreme pain, please close this window now and come back tomorrow. For all the rest of you, it’s the holidays and a quick glance around the marketing blogosphere will show … Read more
In this month’s issued of Wired Magazine, there was a profile of Soundbombs, an innovative new concept designed to merge audio with physical experiences to bring a new dimension to just about anything from billboards to art. As unique as the concept is, the distribution strategy is even more so … with Felix Beck, creator … Read more
Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 09/24!
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
